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"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.; Willemsen, Lotte M.; Aa, Eva P. van der - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
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Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo; Buzeta, Cristian; Manzur, Enrique; … - In: Academia : revista Latinoamericana de administración 35 (2022) 3, pp. 281-302
Persistent link: https://www.econbiz.de/10013369857
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A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa; Li, Yung-Ming; Wu, Wen-Hsiang - In: Information & management : the internat. journal of … 52 (2015) 8, pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
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Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi; Chiou, Jyh-Shen; Hsiao, Chih-Hui; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
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Pup-ularity contest : the advertising practices of popular animal influencers on Instagram
Jacobson, Jenna; Hodson, Jaigris; Mittelman, Robert - In: Technological forecasting & social change : an … 174 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013252653
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Prosocial native advertising on social media : effects of ad-context congruence, ad position and ad type
Huang, Yan; Yoon, Hye Jin - In: Journal of social marketing : JSOCM 12 (2022) 2, pp. 105-123
Persistent link: https://www.econbiz.de/10013274397
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Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin; Liu, Yezheng; Chen, Xiayu; Ling, Haifeng - In: Journal of electronic commerce research : JECR 21 (2020) 4, pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
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Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.; Limbu, Yam B. - In: Marketing intelligence & planning 34 (2016) 7, pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
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Does viral communication context increase the harmfulness of controversial taboo advertising?
Sabri, Ouidade - In: Journal of business ethics : JOBE 141 (2017) 2, pp. 235-247
Persistent link: https://www.econbiz.de/10011701132
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Social networks : usage intensity and effects on personalized advertising
Wirtz, Bernd W.; Göttel, Vincent; Daiser, Peter - In: Journal of electronic commerce research : JECR 18 (2017) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10011669615