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1
Liking what others "like": using
Facebook
to identify determinants of conformity
Egebark, Johan
;
Ekström, Mathias
- In:
Experimental economics : a journal of the Economic …
21
(
2018
)
4
,
pp. 793-814
Persistent link: https://www.econbiz.de/10011942356
Saved in:
2
Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi
;
Chiou, Jyh-Shen
;
Hsiao, Chih-Hui
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
Saved in:
3
"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of
Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
4
Social networks : usage intensity and effects on personalized
advertising
Wirtz, Bernd W.
;
Göttel, Vincent
;
Daiser, Peter
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
Saved in:
5
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
6
Factors affecting Jordanian consumers' attitudes towards
Facebook
advertising
: case study of tourism
Abu-Ghosh, Dina Hesham
;
Al-Dmour, Hani
;
Alalwan, Ali …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 285-302)
.
2018
Persistent link: https://www.econbiz.de/10011825175
Saved in:
7
How
advertising
in offline media drives reach of and engagement with brands on
Facebook
Voorveld, Hilde
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
Saved in:
8
To what extent household members influence the purchasing decisions of
facebook
users in case of selected products? : new
Facebook
ads tool consideration
Lupa-Wójcik, Iwona
- In:
International journal of business & management : IJoBM
8
(
2020
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012261790
Saved in:
9
Do social media ads matter for political behavior? : a field experiment
Beknazar-Yuzbashev, George
;
Stalinski, Mateusz
- In:
Journal of public economics
214
(
2022
),
pp. 1-21
Persistent link: https://www.econbiz.de/10013414443
Saved in:
10
The processing of native
advertising
compared to banner
advertising
: an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
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