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Van Den Bulte, Christophe
22
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7
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3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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MSI reports : working paper series
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The connected customer : the changing nature of consumer and business markets
2
ERIM report series research in management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
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The network challenge : strategy, profit, and risk in an interlinked world
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1
Social networks and marketing
Van Den Bulte, Christophe
;
Wuyts, Stefan
-
2007
Persistent link: https://www.econbiz.de/10009668578
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2
Leveraging customer networks
Van Den Bulte, Christophe
;
Wuyts, Stefan
- In:
The network challenge : strategy, profit, and risk in …
,
(pp. 243-258)
.
2009
Persistent link: https://www.econbiz.de/10003863987
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3
Opportunities and challenges in studying customer networks
Van Den Bulte, Christophe
- In:
The connected customer : the changing nature of …
,
(pp. 7-35)
.
2010
Persistent link: https://www.econbiz.de/10003951882
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4
Connectivity, control, and constraint in business markets
Wuyts, Stefan
- In:
The connected customer : the changing nature of …
,
(pp. 77-103)
.
2010
Persistent link: https://www.econbiz.de/10003951886
Saved in:
5
Further reflections on studying social influence in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 230-232
Persistent link: https://www.econbiz.de/10009006851
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6
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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7
Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
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8
Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.
;
Fowler, James H.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
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9
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
10
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
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