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The influence of network understanding on value creation in business relationships
Munksgaard, Kristin B.; Abrahamsen, Morten H.; … - In: European journal of marketing 58 (2024) 4, pp. 928-951
Persistent link: https://www.econbiz.de/10015047348
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How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
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A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites
Nusair, Khaldoon; Hua, Nan; Ozturk, Ahmet Bulent; Butt, … - In: Journal of travel and tourism marketing 34 (2017) 4/6, pp. 653-665
Persistent link: https://www.econbiz.de/10011729187
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Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid; Rod, Michel; Hwang, Ki-Soon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 531-542
Persistent link: https://www.econbiz.de/10011496704
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Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui; Gupta, Aditya; Grewal, Rajdeep - In: Journal of marketing research : JMR 54 (2017) 4, pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
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Building the business platform by modularization strategies : cases of Taiwan social networking vendors
Hung, Chia-Liang - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-14
Firms achieve their competitive advantage quickly through the concept framework of open innovation by integrating external inspiration with internal endowment when facing hyper-competition in the digital era. This paper deploys open innovation into building platform blocks by modular operators....
Persistent link: https://www.econbiz.de/10012801595
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Integrating social network effects in the share-of-choice problem
Gunnec, Dilek; Raghavan, S. - In: Decision sciences : DS 48 (2017) 6, pp. 1098-1131
Persistent link: https://www.econbiz.de/10011875749
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Valuing customers for social network services
Joo, Young-hyuck; Kim, Yunsik; Yang, Suk-joon - In: Journal of business research : JBR 64 (2011) 11, pp. 1239-1244
Persistent link: https://www.econbiz.de/10009380518
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Targeting revenue leaders for a new product
Haenlein, Michael; Libai, Barak - In: Journal of marketing 77 (2013) 3, pp. 65-80
Persistent link: https://www.econbiz.de/10009747827
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Consumer-to-consumer value within social networks
Loane, Susan Stewart; Webster, Cynthia M. - In: The marketing review 14 (2014) 4, pp. 447-462
Persistent link: https://www.econbiz.de/10011445025