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The connected customer : the changing nature of consumer and business markets

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Corporate board interlocks and new product introductions

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The connected customer : the changing nature of consumer and business markets

Wuyts, Stefan (contributor) - 2010

ch. 1. Introduction / Stefan Wuyts. [et al.] -- ch. 2. Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- ch. 3. Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- ch. 4. Connectivity, control, and...

Persistent link: https://www.econbiz.de/10014499466