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Social network
Social Web
20,876
Social web
20,845
Online-Marketing
13,279
Internet marketing
13,163
Emotion
10,648
Consumer behaviour
10,101
Konsumentenverhalten
10,073
Efficient market hypothesis
7,922
Effizienzmarkthypothese
7,873
Theorie
3,899
Theory
3,874
Relationship marketing
3,438
Beziehungsmarketing
3,435
Electronic Commerce
3,395
E-commerce
3,194
Viral marketing
3,014
Virales Marketing
3,010
Online-Handel
2,886
Online retailing
2,882
Brand management
2,873
Markenführung
2,866
Börsenkurs
2,731
Share price
2,719
Social media
2,642
Werbewirkung
2,627
Advertising effects
2,616
Soziales Netzwerk
2,589
Internet
2,347
USA
2,301
United States
2,270
social media
2,193
Advertising
2,120
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2,106
Aktienmarkt
1,990
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1,938
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1,845
Digitalisierung
1,799
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1,764
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Kuchler, Theresa
16
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16
Sabatini, Fabio
12
Bailey, Michael
10
Whinston, Andrew B.
10
Carley, Kathleen M.
8
Gaudeul, Alexia
8
Qiu, Liangfei
8
Sarracino, Francesco
8
Cao, Ruiqing
7
Gloor, Peter A.
7
Katz, Matthew
7
Van Den Bulte, Christophe
7
Warkentin, Merrill
7
Zenou, Yves
7
Buxmann, Peter
6
Colladon, Andrea Fronzetti
6
Fang, Xiao
6
Kane, Gerald C.
6
Li, Yung-Ming
6
Nobre, Helena
6
Pantano, Eleonora
6
Russel, Dominic
6
Vega-Redondo, Fernando
6
Zhou, Junjie
6
Acemoglu, Daron
5
Bai, Xue
5
Chen, Xi
5
Chen, Ying-Ju
5
De Meyer, Bernard
5
Di Pietro, Loredana
5
Giannetti, Caterina
5
Hinz, Oliver
5
Korzynski, Pawel
5
Leonardi, Paul M.
5
Li, Zhepeng
5
Ozdaglar, Asuman E.
5
Saxton, Gregory D.
5
Tapscott, Don
5
Yang, Fiona X.
5
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National Bureau of Economic Research
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Springer-Verlag GmbH
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Christian-Albrechts-Universität zu Kiel
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Innovators Club
1
Kanada / Department of Northern Affairs and National Resources
1
Katolicki Uniwersytet Lubelski / Katedra Mikrostruktur Społecznych i Współczesnych Teorii Socjologicznych
1
Kongress der Sozialwirtschaft <10., 2017, Magdeburg>
1
Kongress der Sozialwirtschaft e.V.
1
National Museum of Canada
1
Nomos Verlagsgesellschaft
1
Uni-Taschenbücher GmbH
1
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1
Università degli Studi di Milano / Dipartimento di Economia Politica e Aziendale
1
Universität Ulm
1
VNR Verlag für die Deutsche Wirtschaft AG
1
Verlag Franz Vahlen
1
WHU - Otto Beisheim School of Management
1
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Journal of business research : JBR
58
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Technological forecasting & social change : an international journal
47
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of management information systems : JMIS
24
International journal of business information systems : IJBIS
22
International journal of networking and virtual organisations : IJNVO
21
Electronic commerce research
20
Information systems research : ISR
19
Management information systems : mis quarterly
17
International journal of internet marketing and advertising : IJIMA
16
Journal of retailing and consumer services
15
Journal of organizational computing and electronic commerce
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Computational & mathematical organization theory
13
Electronic commerce research and applications
13
International journal of hospitality management
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Working paper
12
Cogent business & management
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing management : MM
10
MIS quarterly
10
Business horizons
9
CESifo working papers
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of electronic commerce research : JECR
9
Journal of global information management
9
Decision support systems : DSS ; the international journal
8
Information technology and management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of internet commerce
8
Journal of knowledge management
8
Journal of marketing communications
8
SpringerLink / Bücher
8
Technology analysis & strategic management
8
Tourism management : research, policies, practice
8
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
7
Computational and mathematical organization theory
7
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ECONIS (ZBW)
2,402
Other ZBW resources
3
EconStor
1
RePEc
1
Showing
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1
Effects of
sentiment
on recommendations in social network
Hsu, Ping-Yu
;
Lei, Hong-Tsuen
;
Huang, Shih-Hsiang
; …
- In:
Electronic markets : the international journal on …
29
(
2019
)
2
,
pp. 253-262
Persistent link: https://www.econbiz.de/10012112955
Saved in:
2
Combining textual cues with social clues : utilizing social features to improve
sentiment
analysis in social media
Ilk, Noyan
;
Fan, Shaokun
- In:
Decision sciences
53
(
2022
)
2
,
pp. 320-347
Persistent link: https://www.econbiz.de/10013186459
Saved in:
3
Paying attention to social media stocks
Chiou, Wan-jiun Paul
;
Knewtson, Heather S.
;
Nofsinger, …
- In:
International review of economics & finance : IREF
59
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012202490
Saved in:
4
Emotional and cognitive involvement of consumers with hotel brands on social networking sites
Nu, Su
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
Journal of hospitality and tourism insights
2
(
2019
)
4
,
pp. 377-390
Persistent link: https://www.econbiz.de/10012131599
Saved in:
5
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
6
Understanding consumers' social networking site usage
Gironda, John T.
;
Korgaonkar, Pradeep K.
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
Saved in:
7
Social media banking usage from banks' perspective
Paruševa, Silvija
- In:
International journal of e-business research : an …
15
(
2019
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011996847
Saved in:
8
Understanding the social media phenomenon : terminological examination and perception of its entities
Bühler, Julian
-
2017
Persistent link: https://www.econbiz.de/10011805503
Saved in:
9
Marketing to the social web : how digital customer communities build your business
Weber, Larry
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10003777510
Saved in:
10
Electronic Marketing
Drees, Norbert
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008841384
Saved in:
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