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Social network
Beziehungsmarketing
25,213
Relationship marketing
25,185
Wissensmanagement
22,753
Knowledge management
21,472
Social Web
20,224
Social web
20,190
Konsumentenverhalten
12,911
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12,896
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8,436
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8,429
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6,371
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6,266
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5,750
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5,746
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4,797
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4,566
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4,543
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4,388
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4,261
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4,235
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4,226
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4,046
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4,032
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4,005
Innovationsmanagement
3,902
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3,853
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3,799
Brand management
3,796
Innovation management
3,745
Electronic Commerce
3,611
Lernende Organisation
3,456
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3,450
E-commerce
3,405
Soziales Netzwerk
3,090
Virales Marketing
2,625
Viral marketing
2,624
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2,608
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2,593
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2,571
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12
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9
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8
Gloor, Peter A.
8
Sarracino, Francesco
8
Cao, Ruiqing
7
Carley, Kathleen M.
7
Colladon, Andrea Fronzetti
7
Van Den Bulte, Christophe
7
Warkentin, Merrill
7
Zenou, Yves
7
Bai, Xue
6
Buxmann, Peter
6
Fang, Xiao
6
Hinz, Oliver
6
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6
Lengyel, Balázs
6
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6
Nobre, Helena
6
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6
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6
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6
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6
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5
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5
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5
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Di Pietro, Loredana
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5
Grippa, Francesca
5
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5
Katz, Matthew
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5
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Li, Zhepeng
5
Ozdaglar, Asuman E.
5
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Association of Italian Organization Studies Academics / Annual workshop <21., 2020, Mailand>
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Christian-Albrechts-Universität zu Kiel
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Kongress der Sozialwirtschaft <10., 2017, Magdeburg>
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1
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1
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Journal of business research : JBR
73
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
Technological forecasting & social change : an international journal
55
Journal of knowledge management
38
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of management information systems : JMIS
24
International journal of business information systems : IJBIS
21
Information systems research : ISR
20
Electronic commerce research
19
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of networking and virtual organisations : IJNVO
16
Management information systems : mis quarterly
16
International journal of hospitality management
15
Journal of retailing and consumer services
15
Research policy : policy, management and economic studies of science, technology and innovation
15
Cogent business & management
14
International journal of internet marketing and advertising : IJIMA
14
Journal of organizational computing and electronic commerce
14
Knowledge management research & practice : KMRP
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Electronic commerce research and applications
13
Technology analysis & strategic management
13
Computational & mathematical organization theory
12
Journal of open innovation : technology, market, and complexity
12
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
12
MIS quarterly
11
Working paper
11
Decision support systems : DSS ; the international journal
10
Industry and innovation
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Business horizons
9
Information technology and management
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of entrepreneurship and small business
9
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
9
Journal of electronic commerce research : JECR
9
Journal of global information management
9
Journal of information & knowledge management : JIKM
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ECONIS (ZBW)
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1
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
2
Success factors of brand community management in social media
Göttel, Vincent
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
International journal of electronic business : IJEB
16
(
2021
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
Saved in:
3
Intentions to use social networking sites (SNS) using technology acceptance model (TAM) : an empirical study
Dixit, Ruchi V.
;
Prakash, Gyan
- In:
Paradigm : the journal of Institute of Management Technology
22
(
2018
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10012161082
Saved in:
4
Implementing customer knowledge management with internet social networking
Yeh, Hsiaoping
- In:
International journal of knowledge management studies : …
5
(
2012/14
)
3/4
,
pp. 322-338
Persistent link: https://www.econbiz.de/10011346943
Saved in:
5
Is a core-periphery network good for knowledge sharing? : a structural model of endogenous network formation on a crowdsourced customer support forum
Lu, Yingda
;
Singh, Param Vir
;
Sun, Baohong
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 607-628
Persistent link: https://www.econbiz.de/10011690001
Saved in:
6
Advertising on social network sites : a structural equation modelling approach
Saxena, Anant
;
Khanna, Uday
- In:
Vision : the journal of business perspective
17
(
2013
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10010357673
Saved in:
7
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
8
Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza
;
Sarkoohi, Pegah
;
Ghafouri, Farzad
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
Saved in:
9
Follower segments within and across the social media networks of major professional sport organizations
Naraine, Michael L.
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 222-233
Persistent link: https://www.econbiz.de/10012254433
Saved in:
10
Social customer relationship management and student empowerment in online learning systems
Anshari, M.
;
Alas, Y.
;
Yunus, N.
;
Sabtu, N. I.
;
Hamid, M. H.
- In:
International journal of electronic customer …
9
(
2015
)
2/3
,
pp. 104-121
Persistent link: https://www.econbiz.de/10011586438
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