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Relationship marketing
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Journal of business research : JBR
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Technological forecasting & social change : an international journal
47
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Journal of management information systems : JMIS
23
International journal of business information systems : IJBIS
22
International journal of networking and virtual organisations : IJNVO
21
Electronic commerce research
19
Information systems research : ISR
19
International journal of internet marketing and advertising : IJIMA
16
Management information systems : mis quarterly
16
International journal of hospitality management
15
Journal of retailing and consumer services
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of organizational computing and electronic commerce
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Cogent business & management
13
Electronic commerce research and applications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Computational & mathematical organization theory
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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MIS quarterly
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9
Journal of global information management
9
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SpringerLink / Bücher
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Decision support systems : DSS ; the international journal
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Information technology and management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of internet commerce
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Journal of knowledge management
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Sport management review
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ECONIS (ZBW)
2,422
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1
Complaint management on social networking platforms : an examination of inconsistent complaint behaviour and the identification of potential reduction strategies
Bruhn, Manfred
;
Papen, Marie-Christin
;
Zingg, Dominique
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 201-206
Persistent link: https://www.econbiz.de/10011561018
Saved in:
2
Factors enhancing the posting of negative behavior in social media and its impact on venting negative emotions
Yen, Yung-Shen
- In:
Management decision : MD
54
(
2016
)
10
,
pp. 2462-2484
Persistent link: https://www.econbiz.de/10011579626
Saved in:
3
Managing non-organic virtual brand communities in social networking sites
Shahrokh, Zohreh Dehdashti
;
Poursaeed, Mohammad Mehdi
- In:
International journal of e-business research : an …
11
(
2015
)
4
,
pp. 47-62
Persistent link: https://www.econbiz.de/10011398022
Saved in:
4
Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie
;
Grabner-Kräuter, Sonja
;
Breitenecker, …
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
Saved in:
5
Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan
;
Jung, Sojin
;
Watchravesringkan, …
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
Saved in:
6
The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement
Aluri, Ajay
;
Slevitch, Lisa
;
Larzelere, Robert E.
- In:
International journal of contemporary hospitality management
27
(
2015
)
4
,
pp. 670-689
Persistent link: https://www.econbiz.de/10011326571
Saved in:
7
New business client acquisition using social networking sites
Kazienko, Przemyslaw
;
Szozda, Natalia
;
Filipowski, Tomasz
; …
- In:
Electronic markets : the international journal on …
23
(
2013
)
2
,
pp. 93-103
Persistent link: https://www.econbiz.de/10009750451
Saved in:
8
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
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9
Identifying implicit and explicit relationships through user activities in social media
Yang, Christopher C.
;
Tang, Xuning
;
Dai, Qizhi
;
Yang, …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
2
,
pp. 73-96
Persistent link: https://www.econbiz.de/10010247639
Saved in:
10
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
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