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Principles of marketing
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Social web
Marketing
31,411
Marketingmanagement
17,082
Marketing management
16,493
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5,991
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4,166
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4,135
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4,035
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3,899
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3,740
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3,079
marketing
2,596
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2,555
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2,521
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2,328
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2,096
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2,038
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1,960
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1,941
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1,667
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1,659
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1,629
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1,474
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1,373
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1,366
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1,247
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1,200
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1,199
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1,170
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1,159
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1,140
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1,134
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1,104
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1,099
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1,049
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1,047
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1,036
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1,021
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1,010
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931
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Haenlein, Michael
7
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7
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5
Hinson, Robert
5
Ozuem, Wilson
5
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4
Harris, Lisa
4
Kahle, Lynn R.
4
Karjaluoto, Heikki
4
Khasawneh, Rawan Tayseer
4
Kilian, Thomas
4
Mero, Joel
4
Milne, George R.
4
Pakura, Stefanie
4
Pitt, Leyland F.
4
Rudeloff, Christian
4
Salmen, Sonja
4
Stephen, Andrew T.
4
Tuten, Tracy L.
4
Walsh, Gianfranco
4
Weinberg, Tamar
4
Abu-Shamaa, Rasha
3
Agnihotri, Raj
3
Al-Rabayah, Wafaa
3
Alsmadi, Izzat
3
Barger, Victor A.
3
Belz, Christian
3
Blanchard, Simon
3
Bruhn, Manfred
3
Chan-Olmsted, Sylvia M.
3
Charlesworth, Alan
3
Dennis, Charles
3
Dias, Álvaro Lopes
3
Epp, Amber M.
3
Evans, Dave
3
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3
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3
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3
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American Marketing Association
8
Springer Fachmedien Wiesbaden
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Books on Demand GmbH <Norderstedt>
3
Fachhochschule Reutlingen / European School of Business
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Arbeitsgemeinschaft für Marketing
1
ENTER <22., 2015, Lugano>
1
Edward Elgar Publishing
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
IGI Global
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Palgrave Macmillan <Firma>
1
Peter Lang GmbH
1
Primary Research Group <New York, NY>
1
Uni-Edition GmbH
1
Wiley-VCH
1
Winter Marketing Academic Conference <2018, New Orleans, La.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
epubli GmbH
1
ibidem-Verlag
1
utzverlag
1
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Journal of business research : JBR
25
International journal of internet marketing and advertising : IJIMA
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Industrial marketing management : the international journal for industrial and high-tech firms
13
Springer eBook Collection
13
Business horizons
12
Journal of internet commerce
11
SpringerLink / Bücher
11
The journal of business & industrial marketing
10
Marketing intelligence & planning
9
Journal of marketing communications
8
Journal of promotion management : innovations in planning and applied research
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
International journal of technology marketing : IJTMkt
6
Journal of advertising research
6
Journal of marketing
6
Journal of marketing education : JME
6
Journal of marketing management : MM
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The connected customer : the changing nature of consumer and business markets
6
Young consumers : insight and ideas for responsible marketers
6
Digitale Kommunikation
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
The marketing review
5
Twitter-Marketing : wer mitmacht, gewinnt!
5
Asia Pacific journal of marketing and logistics
4
Cogent business & management
4
International journal of business information systems : IJBIS
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of fashion marketing and management
4
Journal of marketing for higher education
4
Journal of media business studies
4
Journal of open innovation : technology, market, and complexity
4
Journal of retailing and consumer services
4
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ECONIS (ZBW)
1,044
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1
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date (oldest first)
1
The age of engage : reinventing
marketing
for today's connected, collaborative, and hyperinteractive culture
Shiffman, Denise
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003718841
Saved in:
2
The social media
marketing
book
Zarrella, Dan
-
2010
-
1. ed.
Describes various social networking sites, blogs, and forums and offers strategies on effective
marketing
tactics …
Persistent link: https://www.econbiz.de/10003879411
Saved in:
3
Marketing
in the moment : the practical guide to using Web 3.0
marketing
to reach your customers first
Tasner, Michael Scott
-
2010
-
1st ed.
Persistent link: https://www.econbiz.de/10003937533
Saved in:
4
Guerrilla
marketing
on the Internet : the definitive guide from the father of Guerrilla
marketing
Levinson, Jay Conrad
;
Meyerson, Mitch
;
Scarborough, …
-
2008
Persistent link: https://www.econbiz.de/10003685340
Saved in:
5
Web 2.0 : neue Perspektiven für
Marketing
und Medien
Hass, Berthold H.
(
ed.
);
Walsh, Gianfranco
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003527926
Saved in:
6
Marketing
the e-business
Harris, Lisa
;
Dennis, Charles
-
2007
-
2nd ed.
Persistent link: https://www.econbiz.de/10003534819
Saved in:
7
Integrating metrics across the
marketing
curriculum : the digital and social media opportunity
Spiller, Lisa D.
;
Tuten, Tracy L.
- In:
Journal of marketing education : JME
37
(
2015
)
2
,
pp. 114-126
Persistent link: https://www.econbiz.de/10011336516
Saved in:
8
Konzeptionelle Überlegungen zur Vermarktung von Erneuerbaren Energien
Friege, Christian
;
Herbes, Carsten
- In:
Marketing Erneuerbarer Energien : Grundlagen, …
,
(pp. 3-28)
.
2015
Persistent link: https://www.econbiz.de/10011341681
Saved in:
9
Social Media-
Marketing
in China : eine Chancen- und Risikenanalyse und ein Strategiesystem für touristische Leistungsträger
Kempf, Felix M.
-
2015
Persistent link: https://www.econbiz.de/10011344756
Saved in:
10
Journal of Travel & Tourism
Marketing
special issue on social media : preface
Law, Rob
;
Xiang, Zheng
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009744659
Saved in:
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