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Social web
Marketing
31,470
Marketingmanagement
17,152
Marketing management
16,561
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4,067
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3,969
Theory
3,953
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3,932
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3,370
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2,983
marketing
2,602
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2,571
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2,537
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2,197
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2,010
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1,976
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1,957
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1,948
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1,678
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1,640
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1,441
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1,420
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1,367
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1,351
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1,249
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1,202
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1,200
Strategic management
1,164
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1,142
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1,135
Agribusiness
1,104
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1,103
Social Web
1,056
SME
1,052
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1,040
Internationales Marketing
984
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929
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848
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847
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845
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Haenlein, Michael
7
Scott, David Meerman
7
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Adeola, Ogechi
5
Hinson, Robert
5
Ozuem, Wilson
5
Bauer, Hans H.
4
Harris, Lisa
4
Kahle, Lynn R.
4
Karjaluoto, Heikki
4
Khasawneh, Rawan Tayseer
4
Kilian, Thomas
4
Mero, Joel
4
Milne, George R.
4
Pakura, Stefanie
4
Rudeloff, Christian
4
Salmen, Sonja
4
Stephen, Andrew T.
4
Tuten, Tracy L.
4
Walsh, Gianfranco
4
Weinberg, Tamar
4
Abu-Shamaa, Rasha
3
Agnihotri, Raj
3
Al-Rabayah, Wafaa
3
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3
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3
Belz, Christian
3
Blanchard, Simon
3
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3
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3
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3
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3
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3
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3
Galak, Jeff
3
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3
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3
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3
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American Marketing Association
8
Springer Fachmedien Wiesbaden
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Books on Demand GmbH <Norderstedt>
3
Fachhochschule Reutlingen / European School of Business
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Arbeitsgemeinschaft für Marketing
1
ENTER <22., 2015, Lugano>
1
Edward Elgar Publishing
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
IGI Global
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Palgrave Macmillan <Firma>
1
Peter Lang GmbH
1
Primary Research Group <New York, NY>
1
Uni-Edition GmbH
1
Wiley-VCH
1
Winter Marketing Academic Conference <2018, New Orleans, La.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
epubli GmbH
1
ibidem-Verlag
1
utzverlag
1
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Journal of business research : JBR
25
International journal of internet marketing and advertising : IJIMA
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Industrial marketing management : the international journal for industrial and high-tech firms
13
Springer eBook Collection
13
Business horizons
12
Journal of internet commerce
11
SpringerLink / Bücher
11
The journal of business & industrial marketing
11
Marketing intelligence & planning
9
Journal of marketing communications
8
Journal of promotion management : innovations in planning and applied research
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
International journal of technology marketing : IJTMkt
6
Journal of advertising research
6
Journal of marketing
6
Journal of marketing education : JME
6
Journal of marketing management : MM
6
Journal of retailing and consumer services
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The connected customer : the changing nature of consumer and business markets
6
Young consumers : insight and ideas for responsible marketers
6
Digitale Kommunikation
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Psychology & marketing
5
The marketing review
5
Twitter-Marketing : wer mitmacht, gewinnt!
5
Asia Pacific journal of marketing and logistics
4
Cogent business & management
4
International journal of business information systems : IJBIS
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of fashion marketing and management
4
Journal of marketing for higher education
4
Journal of media business studies
4
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Source
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ECONIS (ZBW)
1,053
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1
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1,053
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date (oldest first)
1
The age of engage : reinventing
marketing
for today's connected, collaborative, and hyperinteractive culture
Shiffman, Denise
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003718841
Saved in:
2
The social media
marketing
book
Zarrella, Dan
-
2010
-
1. ed.
Describes various social networking sites, blogs, and forums and offers strategies on effective
marketing
tactics …
Persistent link: https://www.econbiz.de/10003879411
Saved in:
3
Marketing
in the moment : the practical guide to using Web 3.0
marketing
to reach your customers first
Tasner, Michael Scott
-
2010
-
1st ed.
Persistent link: https://www.econbiz.de/10003937533
Saved in:
4
Guerrilla
marketing
on the Internet : the definitive guide from the father of Guerrilla
marketing
Levinson, Jay Conrad
;
Meyerson, Mitch
;
Scarborough, …
-
2008
Persistent link: https://www.econbiz.de/10003685340
Saved in:
5
Marketing
the e-business
Harris, Lisa
;
Dennis, Charles
-
2007
-
2nd ed.
Persistent link: https://www.econbiz.de/10003534819
Saved in:
6
Integrating metrics across the
marketing
curriculum : the digital and social media opportunity
Spiller, Lisa D.
;
Tuten, Tracy L.
- In:
Journal of marketing education : JME
37
(
2015
)
2
,
pp. 114-126
Persistent link: https://www.econbiz.de/10011336516
Saved in:
7
Konzeptionelle Überlegungen zur Vermarktung von Erneuerbaren Energien
Friege, Christian
;
Herbes, Carsten
- In:
Marketing Erneuerbarer Energien : Grundlagen, …
,
(pp. 3-28)
.
2015
Persistent link: https://www.econbiz.de/10011341681
Saved in:
8
Social Media-
Marketing
in China : eine Chancen- und Risikenanalyse und ein Strategiesystem für touristische Leistungsträger
Kempf, Felix M.
-
2015
Persistent link: https://www.econbiz.de/10011344756
Saved in:
9
Journal of Travel & Tourism
Marketing
special issue on social media : preface
Law, Rob
;
Xiang, Zheng
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009744659
Saved in:
10
Measuring Facebook's impact on
marketing
: the proverbial hits the fans
LaPointe, Pat
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 286-287
Persistent link: https://www.econbiz.de/10009663652
Saved in:
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