//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-marketing
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Beziehungsmarketing
25,166
Relationship marketing
25,138
Electronic Commerce
23,511
E-commerce
20,838
Marketingmanagement
16,903
Marketing management
16,085
Konsumentenverhalten
16,064
Consumer behaviour
16,042
Online-Marketing
12,859
Internet marketing
12,636
Social Web
7,853
Online-Handel
6,625
Online retailing
6,603
Theorie
6,146
Theory
6,125
Internet
6,016
Kundenzufriedenheit
5,876
Deutschland
5,874
Customer satisfaction
5,870
Germany
5,638
Marketing
4,863
Markenführung
4,698
Brand management
4,686
Dienstleistungsqualität
4,405
Service quality
4,394
USA
3,589
United States
3,499
Lieferantenmanagement
3,397
Supplier relationship management
3,395
Markenimage
2,947
Brand image
2,933
Einzelhandel
2,717
Retail trade
2,642
Werbewirkung
2,542
Advertising effects
2,525
Digitalisierung
2,442
Viral marketing
2,441
Virales Marketing
2,441
Werbung
2,383
more ...
less ...
Online availability
All
Undetermined
3,898
Free
1,403
Type of publication
All
Article
6,024
Book / Working Paper
1,817
Journal
6
Type of publication (narrower categories)
All
Article in journal
5,258
Aufsatz in Zeitschrift
5,258
Aufsatz im Buch
774
Book section
774
Graue Literatur
238
Non-commercial literature
238
Arbeitspapier
160
Working Paper
160
Collection of articles of several authors
150
Sammelwerk
150
Hochschulschrift
127
Case study
124
Fallstudie
124
Aufsatzsammlung
113
Ratgeber
82
Guidebook
77
Conference paper
72
Konferenzbeitrag
72
Thesis
69
Konferenzschrift
40
Lehrbuch
26
Collection of articles written by one author
19
Sammlung
19
Textbook
19
Conference proceedings
18
Glossar enthalten
10
Glossary included
10
Amtsdruckschrift
9
Government document
9
Handbook
9
Handbuch
9
Forschungsbericht
3
Interview
3
Mehrbändiges Werk
3
Multi-volume publication
3
Amtliche Publikation
2
Bibliografie
2
Einführung
2
Elektronischer Datenträger
2
Festschrift
2
more ...
less ...
Language
All
English
7,245
German
598
French
6
Polish
6
Spanish
4
Russian
1
Author
All
Dwivedi, Yogesh Kumar
20
Hajli, Nick
18
Loureiro, Sandra Maria Correia
18
Harrigan, Paul
17
Ozuem, Wilson
17
Law, Chun Hung Roberts
16
Filieri, Raffaele
14
Rita, Paulo
14
Agnihotri, Raj
13
Kreutzer, Ralf T.
13
Haenlein, Michael
12
Hollebeek, Linda D.
12
Tan, Yong
12
Ahuja, Vandana
11
Bigné Alcañiz, J. Enrique
11
Karjaluoto, Heikki
11
Kumar, Vikas
11
Qiu, Liangfei
11
Sabatini, Fabio
11
Schweidel, David A.
11
Scott, David Meerman
11
Skiera, Bernd
11
Stephen, Andrew T.
11
Wirtz, Bernd W.
11
Constantinides, Efthymios
10
Itani, Omar S.
10
Martínez-López, Francisco J.
10
Vrontis, Demetris
10
Akram, Umair
9
Choi, Yung Kyun
9
Hennig-Thurau, Thorsten
9
Hinson, Robert
9
Pitt, Leyland F.
9
Rahman, Zillur
9
Rana, Nripendra P.
9
Schivinski, Bruno
9
Seo, Yuri
9
Whinston, Andrew B.
9
Adeola, Ogechi
8
Alavi, Shirin
8
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
31
IGI Global
23
Books on Demand GmbH <Norderstedt>
4
Springer Gabler <Firma>
4
MITP Verlags-GmbH & Co. KG
3
Nomos Verlagsgesellschaft
3
Springer-Verlag GmbH
3
Steria Mummert Consulting AG
3
Universität Mannheim
3
epubli GmbH
3
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
De Gruyter Oldenbourg
2
Dgroup
2
Edward Elgar Publishing
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Haufe-Lexware GmbH & Co. KG
2
Information Resources Management Association
2
National Bureau of Economic Research
2
Organisation for Economic Co-operation and Development
2
Springer International Publishing
2
Technische Universität Braunschweig
2
Technische Universität Dresden
2
Universität Bremen
2
Wiley-VCH
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
1
Bundesanzeiger Verlag
1
Carl Heymanns Verlag
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
Edition Virgines e.K.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
245
Journal of retailing and consumer services
133
International journal of internet marketing and advertising : IJIMA
119
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
84
Technological forecasting & social change : an international journal
76
Industrial marketing management : the international journal for industrial and high-tech firms
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
International journal of advertising : the review of marketing communications
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Journal of marketing communications
61
Business horizons
59
Information systems research : ISR
57
Journal of promotion management : innovations in planning and applied research
57
Tourism management : research, policies, practice
56
SpringerLink / Bücher
55
Journal of internet commerce
53
The journal of product & brand management
53
International journal of hospitality management
51
Journal of management information systems : JMIS
51
Electronic commerce research
46
Cogent business & management
45
International journal of electronic marketing and retailing : IJEMR
44
International journal of business information systems : IJBIS
42
International journal of technology marketing : IJTMkt
42
Journal of strategic marketing
41
Springer eBook Collection
40
The journal of brand management : an international journal
40
Journal of electronic commerce research : JECR
36
Marketing intelligence & planning
36
Journal of marketing
34
Journal of marketing management : MM
34
International journal of contemporary hospitality management
32
International journal of e-business research : an official publication of the Information Resources Management Association
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of electronic commerce : IJEC
31
Journal of hospitality marketing & management
31
Journal of travel and tourism marketing
31
Psychology & marketing
31
more ...
less ...
Source
All
ECONIS (ZBW)
7,847
Showing
1
-
10
of
7,847
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Internet marketing : reaching customers anytime, anywhere, any platform
Duparcq, Patrick
;
Hanna, Richard
;
Berger, Paul D.
-
2010
Persistent link: https://www.econbiz.de/10003830828
Saved in:
2
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
3
B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav
;
Lastuvka, Igor
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
Saved in:
4
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
5
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
6
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
7
Guerrilla marketing on the Internet : the definitive guide from the father of Guerrilla marketing
Levinson, Jay Conrad
;
Meyerson, Mitch
;
Scarborough, …
-
2008
Persistent link: https://www.econbiz.de/10003685340
Saved in:
8
Online trust and the importance of interaction
Papadopoulou, Panagiota
;
Kanellis, Panagiotis
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
Saved in:
9
Internationalisation business strategy via e-commerce
Pereira, Leandro
;
Tovstolyak, Yuliya
;
Costa, Renato J. …
- In:
International journal of business and systems research …
17
(
2023
)
2
,
pp. 225-250
Persistent link: https://www.econbiz.de/10014234323
Saved in:
10
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->