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Swedish Biotech Smes : The Veiled Values in Online Networks

Pitt, Leyland; van der Merwe, Rian; Salehi-Sangari, Esmail - 2012

This study considers the role of social networktheory in unveiling the hidden value in Internet networks in the Swedishbiotechnology industry. To value informal internet-based networks, socialnetwork analysis is used to identify key nodes in the network on the Internetfor small- to medium-sized...

Persistent link: https://www.econbiz.de/10014201235

E-Commerce, Web 2.0 and entrepreneurship : opportunities in the u-space

Pitt, Leyland F.; Watson, Richard T.; Berthon, Pierre R.; … - In: International review of entrepreneurship : IRE 7 (2009) 1/4, pp. 7-22

Persistent link: https://www.econbiz.de/10003983334

Web 2.0 and the open source movement : liberating text books

Pitt, Leyland F.; Nel, Deon; Heerden, Gené van - In: International review of entrepreneurship : IRE 7 (2009) 1/4, pp. 35-57

Persistent link: https://www.econbiz.de/10003983439

Luxury wine brand visibility in social media : an exploratory study

Reyneke, Mignon; Pitt, Leyland F.; Berthon, Pierre R. - In: International journal of wine business research : IJWBR 23 (2011) 1, pp. 21-35

Persistent link: https://www.econbiz.de/10009008218

Understanding consumer conversations around ads in a Web 2.0 world

Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102

Persistent link: https://www.econbiz.de/10009009158

Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy

Berthon, Pierre R.; Pitt, Leyland F.; Plangger, Kirk; … - In: Business horizons 55 (2012) 3, pp. 261-271

Persistent link: https://www.econbiz.de/10009548142

Special issue : Untangling the web : exploring the boundaries of social media and consumer generated content

Pitt, Leyland F. (contributor) - 2011

Persistent link: https://www.econbiz.de/10009424870

Managing information sharing in online communities and marketplaces

Boon, Edward; Pitt, Leyland F.; Salehi-Sangari, Esmail - In: Business horizons 58 (2015) 3, pp. 347-353

Persistent link: https://www.econbiz.de/10011286497

Brands and burlesque : toward a theory of spoof advertising

Berthon, Pierre R.; Pitt, Leyland F. - In: AMS review : official publication of the Academy of … 2 (2012) 2/4, pp. 88-98

Persistent link: https://www.econbiz.de/10009717337

A content analysis of influential wine blogs

Beninger, Stefanie; Parent, Michael; Pitt, Leyland F.; … - In: International journal of wine business research : IJWBR 26 (2014) 3, pp. 168-187

Persistent link: https://www.econbiz.de/10010421646