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The influence of anthropomorphic communication in social media on the country-of-origin effect
Feng, Wenting; Wang, Tao; Mu, Wenlong - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1202-1227
Persistent link: https://www.econbiz.de/10012395652
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How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?
Huang, Yu; Zhang, Xu; Zhu, Hong - In: Journal of retailing and consumer services 68 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013366408
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Inferring preference correlations from social networks
Hogg, Tad - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 29-37
Persistent link: https://www.econbiz.de/10008933173
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Crowd intelligence : analyzing online product reviews for preference measurement
Xiao, Shengsheng; Wei, Chih-Ping; Dong, Ming - In: Information & management : the internat. journal of … 53 (2016) 2, pp. 169-182
Persistent link: https://www.econbiz.de/10011448449
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Brand loyalty through love for a brand's Facebook page : roles of motivations and personal traits
Han, Jinhee; Kwon, Wi-suk - In: Journal of global fashion marketing : JGfM 13 (2022) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10012803171
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Word-of-mouth and the forecasting of consumption enjoyment
He, Stephen X.; Bond, Samuel D. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 464-482
Persistent link: https://www.econbiz.de/10010210186
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The gift of co-creation : what motivates customers to participate
Ind, Nicholas; Coates, Nick; Lerman, Katrina - In: The journal of asset management 27 (2020) 2, pp. 181-194
Persistent link: https://www.econbiz.de/10012298769
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Preference instability, consumption and online rating behavior
Mukhopadhyay, Soumya; Tuck Siong Chung - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 624-638
Persistent link: https://www.econbiz.de/10011597009
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Insight into the motivation of selfie postings : impression management and self-esteem
Pounders, Kathrynn; Kowalczyk, Christine M.; Stowers, … - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1879-1892
Persistent link: https://www.econbiz.de/10011618004
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Social Networks, Self Denial, and Median Preferences : Conformity as an Evolutionary Strategy
Klick, Jonathan; Parisi, Francesco - 2007
In this article, we suggest that human attitudes of conformity can be understood as a product of adaptation. While existing models of conformity invoke preference falsification in which individuals hide their true preferences, we posit an adaptive mechanism for conformity. Specifically, because...
Persistent link: https://www.econbiz.de/10014069828