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Habit : the 95 % of behavior m...
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Social web
Consumer behaviour
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81,071
Relationship marketing
26,351
Beziehungsmarketing
25,676
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17,140
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12,696
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8,970
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7,984
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7,257
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7,256
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6,895
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6,596
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6,316
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6,310
Social Web
6,270
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6,262
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6,078
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6,078
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6,063
Internet marketing
6,015
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5,714
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4,861
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4,718
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16
Dwivedi, Yogesh Kumar
15
Ozuem, Wilson
15
Flavián Blanco, Carlos
14
Hajli, Nick
14
Harrigan, Paul
14
Martínez-López, Francisco J.
14
Agnihotri, Raj
13
Rita, Paulo
13
Law, Chun Hung Roberts
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Casaló, Luis V.
11
Gázquez-Abad, Juan Carlos
11
Haenlein, Michael
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Stephen, Andrew T.
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Füller, Johann
10
Hennig-Thurau, Thorsten
10
Milne, George R.
10
Ranfagni, Silvia
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Seo, Yuri
10
Thaichon, Park
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Veloutsou, Cleopatra
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9
Itani, Omar S.
9
Karjaluoto, Heikki
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Ko, Eunju
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Schivinski, Bruno
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Usman, Osly
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Vrontis, Demetris
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Bilgihan, Anil
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8
Dholakia, Utpal M.
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Dolan, Rebecca
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Grewal, Dhruv
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Hazari, Sunil
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Galileo Press
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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1
Haufe-Lexware GmbH & Co. KG
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1
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1
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1
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International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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Journal of business research : JBR
258
Journal of retailing and consumer services
180
International journal of internet marketing and advertising : IJIMA
119
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
91
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Technological forecasting & social change : an international journal
67
The journal of product & brand management
60
Journal of promotion management : innovations in planning and applied research
58
Journal of marketing communications
57
Journal of internet commerce
56
International journal of electronic marketing and retailing : IJEMR
53
Psychology & marketing
51
International journal of advertising : the review of marketing communications
48
Industrial marketing management : the international journal for industrial and high-tech firms
45
The journal of brand management : an international journal
44
International journal of hospitality management
42
Electronic commerce research
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of strategic marketing
41
Marketing intelligence & planning
41
International journal of technology marketing : IJTMkt
40
Journal of marketing
40
International journal of consumer studies
39
Journal of electronic commerce research : JECR
39
International journal of business information systems : IJBIS
38
Journal of management information systems : JMIS
38
Journal of marketing management : MM
38
Information systems research : ISR
37
Cogent business & management
36
Business horizons
34
Tourism management : research, policies, practice
34
International journal of electronic commerce : IJEC
33
Journal of travel and tourism marketing
33
Young consumers : insight and ideas for responsible marketers
32
Asia Pacific journal of marketing and logistics
31
Journal of the Academy of Marketing Science
30
SpringerLink / Bücher
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
International journal of e-business research : an official publication of the Information Resources Management Association
27
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ECONIS (ZBW)
6,267
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1
The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
Saved in:
2
Permission marketing strategy shaping consumer behaviour through online communication channels
Abašidze, Irakli
- In:
Baltic Journal of Economic Studies
9
(
2023
)
2
,
pp. 8-18
Persistent link: https://www.econbiz.de/10014287244
Saved in:
3
Harnessing the power of the oh-so-social web
Bernoff, Josh
;
Li, Charlene
- In:
MIT sloan management review
49
(
2007/08
)
3
,
pp. 36-42
Persistent link: https://www.econbiz.de/10003714560
Saved in:
4
Three types of firm-related online communities
Kornum, Niels
- In:
Strategic market creation : a new perspective on …
,
(pp. 337-361)
.
2008
Persistent link: https://www.econbiz.de/10003732372
Saved in:
5
Kunden zu Fans machen : Markenloyalität in virtuellen Brand Communities
Huber, Frank
;
Regier, Stefanie
;
Kissel, Patrick
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003893026
Saved in:
6
Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley
;
Lancendorfer, Karen M.
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010354433
Saved in:
7
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
8
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
9
Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Policy and marketing strategies for digital media
,
(pp. 233-245)
.
2014
Persistent link: https://www.econbiz.de/10010369862
Saved in:
10
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
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