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Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda

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Consumer responses to brand communications involving COVID-19

Hesse, Andreas; Niederle, Franziska; Schön, Laura; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1783-1814

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Teach students to communicate a brand story with transmedia storytelling

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Textual paralanguage and its implications for marketing communications

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Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement

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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives

Adeola, Ogechi (ed.); Katuse, Paul (ed.); … - 2022

Part 1: Public Sector Marketing Communications and Brand Management -- Chapter 1: Introduction to Public Sector … Marketing Communications in Africa -- Chapter 2: Public Sector Branding in Africa: Some Reflections -- Chapter 3: Marketing … Communications Strategies for Public Transport Organisations -- Chapter 4: Positioning Public University’s Brand through Marketing …