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Mobile Marketing Channel : Online Consumer Behavior

Shareef, Mahmud Akhter - 2016

Chapter 1 Online Consumer Behavior and Marketing Channel -- 2 Mobile Marketing Channel.3 Scope of Short Messaging Service (SMS) as a Marketing Channel -- 4 Effective Mobile Channel -- 5 Design of the Mobile Channel Structure -- 6 Target Marketing and Development of the Communication Channel -- 7...

Persistent link: https://www.econbiz.de/10014019777

Mobile marketing channel : online consumer behavior

Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Kumar, Vinod - 2016

Persistent link: https://www.econbiz.de/10011484549

An investigation of the drivers of social commerce and e-word-of-mouth intentions : elucidating the role of social commerce in E-business

Goraya, M. Awais Shakir; Zhu, Jing; Shareef, Mahmud Akhter - In: Electronic markets : EM ; the international journal of … 31 (2021) 1, pp. 181-195

Persistent link: https://www.econbiz.de/10012548002

Social media marketing : comparative effect of advertisement sources

Shareef, Mahmud Akhter; Mukerji, Bhasker; Dwivedi, … - In: Journal of retailing and consumer services 46 (2019), pp. 58-69

Persistent link: https://www.econbiz.de/10011980784

Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers

Shareef, Mahmud Akhter; Mukerji, Bhasker; Alryalat, … - In: Journal of retailing and consumer services 43 (2018), pp. 258-268

Persistent link: https://www.econbiz.de/10011883212

Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment

Akram, Muhammad Shakaib; Dwivedi, Yogesh Kumar; … - In: Technological forecasting & social change : an … 185 (2022), pp. 1-4

Persistent link: https://www.econbiz.de/10014239865

Examining the effects of enterprise social media on operational and social performance during environmental disruption

Dwivedi, Yogesh Kumar; Shareef, Mahmud Akhter; Akram, … - In: Technological forecasting & social change : an … 175 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013334954

User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity

Akram, Muhammad Shakaib; Malhotra, Neeru; Goraya, M. … - In: Technological forecasting & social change : an … 181 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013417336

From integration to social media : understanding electronic marketplace

Lavassani, Kayvan Miri; Movahedi, Bahar; Kumar, Vinod - In: Trends in e-business, e-services, and e-commerce : …, (pp. 1-19). 2014

Persistent link: https://www.econbiz.de/10010236841