//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Short-term effects of advertis...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Werbung
13,855
Advertising
11,324
Werbewirkung
7,991
Advertising effects
7,765
Consumer behaviour
5,380
Konsumentenverhalten
5,272
Online-Marketing
2,773
Internet marketing
2,764
Sales promotion
2,033
Verkaufsförderung
1,961
Theorie
1,887
Theory
1,839
Brand management
1,541
USA
1,526
Markenführung
1,522
Deutschland
1,448
advertising
1,406
United States
1,355
Marketing
1,264
Markenimage
1,120
Brand image
1,113
Marketingmanagement
1,056
Marketing management
1,033
Germany
969
Social Web
906
Markenartikel
807
Pricing strategy
795
Preismanagement
793
Brand
727
Werbepsychologie
573
Psychology of advertising
532
Emotion
524
Zielgruppe
502
Target group
485
Einzelhandel
477
Celebrity endorsement
464
Celebrity-Werbung
461
Internet
447
Retail trade
445
more ...
less ...
Online availability
All
Undetermined
499
Free
185
Type of publication
All
Article
731
Book / Working Paper
173
Type of publication (narrower categories)
All
Article in journal
683
Aufsatz in Zeitschrift
683
Aufsatz im Buch
52
Book section
52
Graue Literatur
31
Non-commercial literature
31
Arbeitspapier
24
Working Paper
24
Collection of articles of several authors
15
Sammelwerk
15
Aufsatzsammlung
14
Hochschulschrift
12
Conference paper
7
Konferenzbeitrag
7
Case study
5
Fallstudie
5
Konferenzschrift
4
Thesis
3
Collection of articles written by one author
2
Guidebook
2
Ratgeber
2
Sammlung
2
Festschrift
1
more ...
less ...
Language
All
English
878
German
27
Polish
1
Author
All
Fogel, Joshua
7
Arora, Taanika
6
Chen, Huan
6
Choi, Yung Kyun
6
Noort, Guda van
6
Pitt, Leyland F.
6
Dodoo, Naa Amponsah
5
Fossen, Beth L.
5
Pittman, Matthew
5
Poels, Karolien
5
Schweidel, David A.
5
Tucker, Catherine
5
Tucker, Catherine E.
5
Yoon, Sukki
5
Berthon, Pierre R.
4
Campbell, Colin
4
Chiou, Lesley
4
Cho, Chang-Hoan
4
Dwivedi, Yogesh Kumar
4
Huang, Yan
4
Hudders, Liselot
4
Kerr, Gayle
4
Kim, Jooyoung
4
Liberini, Federica
4
Quinn, Martin
4
Russo, Antonio
4
Seiler, Stephan
4
Sen, Sandipan
4
Seo, Yuri
4
Thorson, Esther
4
Yang, Yanwu
4
Adeola, Ogechi
3
Agarwal, Bhawna
3
Alsan, Marcella
3
Antheunis, Marjolijn L.
3
Arora, Nilesh
3
Banerjee, Abhijit V.
3
Bang Nguyen Viet
3
Bigné Alcañiz, J. Enrique
3
Breza, Emily
3
more ...
less ...
Institution
All
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
IGI Global
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA <16., 2017, Gent>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Nomos Verlagsgesellschaft
1
Peter Lang GmbH
1
United States / Congress / Joint Committee on Atomic Energy / Subcommittee on Communities
1
Universität Bremen
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
51
International journal of internet marketing and advertising : IJIMA
37
Journal of business research : JBR
27
Journal of promotion management : innovations in planning and applied research
26
Journal of advertising research
23
Journal of marketing communications
21
Journal of retailing and consumer services
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of advertising : the quarterly review of marketing communications
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Psychology & marketing
12
Journal of current issues and research in advertising
11
Marketing intelligence & planning
11
Journal of advertising : official publication of the American Academy of Advertising
10
Cogent business & management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of advertising
7
Journal of electronic commerce research : JECR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
CESifo working papers
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : JPM
6
Young consumers : insight and ideas for responsible marketers
6
Journal of internet commerce
5
Journal of marketing
5
Springer eBook Collection
5
European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of electronic commerce : IJEC
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of marketing management : MM
4
NBER working paper series
4
Research
4
Technological forecasting & social change : an international journal
4
The journal of applied business research
4
The journal of brand management : an international journal
4
more ...
less ...
Source
All
ECONIS (ZBW)
904
Showing
1
-
10
of
904
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
2
Facebook user's habits in getting commercial information : a study on Hong Kong students
Cheung, Fanny Sau-Lan
;
Leung, Wing-fai
- In:
Economics, management and financial markets
11
(
2016
)
3
,
pp. 56-71
Persistent link: https://www.econbiz.de/10011814242
Saved in:
3
The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.
;
Galak, Jeff
-
2010
Persistent link: https://www.econbiz.de/10008798231
Saved in:
4
What advertisers need to know about promotion in the Arab world : technology and media perspectives
Kalliny, Morris
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 436-457
Persistent link: https://www.econbiz.de/10009678852
Saved in:
5
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
6
Analysing customers reactions on social media promotional campaigns : a text-mining approach
Saxena, Anant
;
Chaturvedi, K. R.
;
Rakesh, Sapna
- In:
Paradigm : the journal of Institute of Management Technology
22
(
2018
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10012161085
Saved in:
7
Friend-zone with benefits : the parasocial
advertising
of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
8
Personality types and Facebook
advertising
: an exploratory study
Clark, Lillian
;
Çallı, Levent
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 327-336
Persistent link: https://www.econbiz.de/10010385966
Saved in:
9
Korean consumer perspectives on social media
advertising
and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
10
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->