Consumers are constantly entering into form contracts, both offline and online. They do not read most of the terms, but the duty to read says the contracts are nevertheless fully enforceable. Moreover, consumers lack any real bargaining power when assenting to such contracts with merchants. Not...

With the rise of big data technology, an online platform can easily gather customer information to engage in price discrimination and obtain additional profits. Whether to share information remains an unsolved strategy decision for the platform. We employ a game-theoretic model to characterize...