This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open innovation in branding. German winery brands were...

This study aims to determine whether the Influence of Price, Promotion Through Social Media, Brand Trust, Customer Satisfaction Of Customer Loyalty. The research was carried out for two months, starting from November to December 2019. The research method used was a survey method with the...