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~subject:"Social web"
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Social web
Marketingmanagement
16,958
Marketing management
16,125
Marketing
3,593
Konsumentenverhalten
2,485
Consumer behaviour
2,482
Fallstudiensammlung
2,340
Theorie
2,259
Theory
2,254
Beziehungsmarketing
1,858
Relationship marketing
1,854
Deutschland
1,779
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1,610
USA
1,549
Markenführung
1,353
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1,351
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1,295
Strategisches Management
1,266
Online-Marketing
1,138
Internet marketing
1,097
Unternehmenserfolg
1,047
Firm performance
1,027
Strategic management
890
Innovation
865
Internationales Marketing
768
KMU
760
SME
760
International marketing
731
Marktforschung
700
Social Web
665
Werbung
660
Markenimage
598
Advertising
595
Brand image
595
Market research
575
Innovationsmanagement
560
Management
549
Marketingtheorie
547
Marketing theory
537
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518
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Haenlein, Michael
5
Ozuem, Wilson
5
Ryan, Damian
5
Adeola, Ogechi
4
Karjaluoto, Heikki
4
Mero, Joel
4
Milne, George R.
4
Pakura, Stefanie
4
Rudeloff, Christian
4
Agnihotri, Raj
3
Barger, Victor A.
3
Bruhn, Manfred
3
Chan-Olmsted, Sylvia M.
3
Dennis, Charles
3
Harris, Lisa
3
Hinson, Robert
3
Hollebeek, Linda D.
3
Kaplan, Andreas M.
3
Klepek, Martin
3
Spann, Martin
3
Swani, Kunal
3
Valos, Michael J.
3
Acikgoz, Fulya
2
Almeida, Marcos Inácio Severo de
2
Anning-Dorson, Thomas
2
Araujo, Theo
2
Arnone, Laurent
2
Assaf, A. Georges
2
Banfield, Gabi
2
Bang, Nguyen
2
Barlow, Mike
2
Bauer, Hans H.
2
Brennan, Bernie
2
Brown, Brian P.
2
Bryant, Melchior D.
2
Buttle, Francis A.
2
Camilleri, Mark Anthony
2
Cartwright, Severina
2
Colot, Olivier
2
Constantinides, Efthymios
2
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Books on Demand GmbH <Norderstedt>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
American Marketing Association
1
Edward Elgar Publishing
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
IGI Global
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Palgrave Macmillan <Firma>
1
Primary Research Group <New York, NY>
1
Springer Fachmedien Wiesbaden
1
Wiley-VCH
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
epubli GmbH
1
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Published in...
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Journal of business research : JBR
20
International journal of internet marketing and advertising : IJIMA
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Business horizons
10
Springer eBook Collection
9
The journal of business & industrial marketing
9
Journal of marketing communications
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Journal of internet commerce
6
Journal of marketing management : MM
6
Digitale Kommunikation
5
International journal of advertising : the review of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
Young consumers : insight and ideas for responsible marketers
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
European journal of marketing : EJM
4
International journal of technology marketing : IJTMkt
4
Journal of advertising research
4
Journal of marketing
4
Journal of open innovation : technology, market, and complexity
4
The journal of brand management : an international journal
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
European research studies
3
Global journal of business research : GJBR
3
Handbook of research on integrating social media into strategic marketing
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International review on public and non-profit marketing
3
Journal of communication management : an international journal
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing education : JME
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Leitfaden Online-Marketing ; [Bd. 1]
3
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ECONIS (ZBW)
665
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1
Cases in public relations management : the rise of social media and activism
Swann, Patricia
-
2020
-
Third edition
Persistent link: https://www.econbiz.de/10014013875
Saved in:
2
Digital cash : commerce on the net
Wayner, Peter
-
1997
-
2nd ed
Persistent link: https://www.econbiz.de/10000621269
Saved in:
3
Facebook: the future of networking with customers
Poynter, Ray
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 11-12
Persistent link: https://www.econbiz.de/10003714053
Saved in:
4
Harnessing the power of the oh-so-social web
Bernoff, Josh
;
Li, Charlene
- In:
MIT sloan management review
49
(
2007/08
)
3
,
pp. 36-42
Persistent link: https://www.econbiz.de/10003714560
Saved in:
5
Community Marketing Management : wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg führt
Mühlenbeck, Frank
;
Skibicki, Klemens
-
2008
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003714872
Saved in:
6
Toward a framework for assessing covert marketing practices
Milne, George R.
;
Bahl, Shalini
;
Rohm, Andrew
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003717432
Saved in:
7
The age of engage : reinventing marketing for today's connected, collaborative, and hyperinteractive culture
Shiffman, Denise
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003718841
Saved in:
8
Three types of firm-related online communities
Kornum, Niels
- In:
Strategic market creation : a new perspective on …
,
(pp. 337-361)
.
2008
Persistent link: https://www.econbiz.de/10003732372
Saved in:
9
Podcasts als Kommunikationsinstrument
Klee, Alexander
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 153-170)
.
2008
Persistent link: https://www.econbiz.de/10003652420
Saved in:
10
Werbung mit Köpfchen : erfolgreiches Marketing dank Wissensmanagement
In:
Wissensmanagement : das Magazin für Digitalisierung, …
10
(
2008
)
6
,
pp. 18-31
Persistent link: https://www.econbiz.de/10003741599
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