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Managing Negative Word-of-Mouth on Social Media Platforms : The Effect of Hotel Management Responses on Observers’ Purchase Intention
Nee, Ines - 2016
Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer’s purchase intention. This study is the first to provide a conceptual basis of observers’ behavioral...
Persistent link: https://www.econbiz.de/10012397865
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Kunden zu Fans machen : Markenloyalität in virtuellen Brand Communities
Huber, Frank; Regier, Stefanie; Kissel, Patrick - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003893026
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User generated branding : integrating user generated content into brand management
Arnhold, Ulrike - 2010 - 1. ed.
Persistent link: https://www.econbiz.de/10003939865
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Online Reputation Mechanisms : Online Reputation und deren Management am Beispiel der Hotelindustrie
Rauh, Iris C. - 2010
Persistent link: https://www.econbiz.de/10008901712
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Social Media : wie Sie mit Twitter, Facebook und Co. Ihren Kunden näher kommen
Rose, Thomas; Koch, Bastian - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008904299
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Social media marketing : the next generation of business engagement
Evans, Dave; McKee, Jake - 2010 - 1. ed
Persistent link: https://www.econbiz.de/10008738629
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Produktentwicklung mit virtuellen Communities : Kundenwünsche erfahren und Innovationen realisieren
Herstatt, Cornelius (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008655414
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E-business in the 21st Century : realities, challenges and outlook
Xu, Jun; Quaddus, Mohammed - 2010
Persistent link: https://www.econbiz.de/10003856373
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Kundenkommunikation über Social Media : ein Planungsprozess
Fabian, Romy - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008987272