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Understanding the role of technology attractiveness in promoting social commerce engagement : moderating effect of personal interest
Shen, Xiao-Liang; Li, Yang-Jun; Sun, Yongqiang; Chen, … - In: Information & management : the internat. journal of … 56 (2019) 2, pp. 294-305
Persistent link: https://www.econbiz.de/10011997664
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Social relationships, public media, and pro-environmental behaviors
Zhou, Hui; Yin, Haitao; Yuan, Fang; Wang, Feng - In: Empirical economics : a journal of the Institute for … 57 (2019) 2, pp. 569-588
Persistent link: https://www.econbiz.de/10012056705
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Diffusion between groups : the influence of social brokers on content adoption in social networks
Yang, Zhi; Yang, Cai; Lu, Chongyu; Wang, Feng; Zhou, Wei - In: European journal of marketing 57 (2023) 4, pp. 1039-1067
Persistent link: https://www.econbiz.de/10014252250
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The influential paradox : brand and deal content sharing by influencers in friendship networks
Wang, Feng; Zhang, Xueting; Chen, Man; Zeng, Wei; Cao, Rong - In: Journal of business research : JBR 150 (2022), pp. 503-514
Persistent link: https://www.econbiz.de/10013365749
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Differential effects of visual complexity in firm-generated content on consumer engagements : a deep learning approach
Wang, Feng; Yue, Mingyue; Yuan, Quan; Cao, Rong - In: Marketing intelligence & planning 42 (2024) 4, pp. 684-703
Persistent link: https://www.econbiz.de/10015056894