Narrow search
Showing 1 - 9 of 9
Cover Image
The effects of collectivism and polychronic time orientation on online social interaction and shopping behavior : a comparative study between China and France
Xu-Priour, Dong-Ling; Truong, Yann; Klink, Richard R. - In: Technological forecasting & social change : an … 88 (2014), pp. 265-275
Persistent link: https://www.econbiz.de/10010483215
Cover Image
Institutional pioneers and articulation work in digital platform infrastructure-building
Palmer, Mark; Toral, Inci; Truong, Yann; Lowe, Fiona - In: Journal of business research : JBR 142 (2022), pp. 930-945
Persistent link: https://www.econbiz.de/10013169473
Cover Image
Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey; Durkin, Mark - In: Marketing theory 23 (2023) 4, pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
Cover Image
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.; Kitchen, Philip J. - In: Journal of marketing communications 20 (2014) 1/2, pp. 5-20
Persistent link: https://www.econbiz.de/10010243434
Cover Image
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.; Kitchen, Philip J. - In: Word of mouth and social media, (pp. 4-4-19). 2014
Persistent link: https://www.econbiz.de/10010409817
Cover Image
Word of mouth and social media
Kimmel, Allan J. (contributor);  … - 2014
Persistent link: https://www.econbiz.de/10010413386
Cover Image
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea; Nazarian, Alireza; Ziyadin, Sayabek; … - In: Journal of business research : JBR 114 (2020), pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Cover Image
Online purchasing : the role of web experience factors
Noor Akma Mohd Salleh; Norbani Che Ha; Kitchen, Philip J.; … - In: International journal of electronic marketing and … 10 (2019) 3, pp. 260-282
Persistent link: https://www.econbiz.de/10012106625
Cover Image
Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis
Izzal Asnira Zolkepli; Kamarulzaman, Yusniza; Kitchen, … - In: Journal of marketing theory and practice 26 (2018) 4, pp. 412-430
Persistent link: https://www.econbiz.de/10011951500