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Social web
United Kingdom
35
Knowledge management
25
Human resource development
20
Großbritannien
19
Personalentwicklung
19
Internet
16
SME
16
Consumer behaviour
15
Marketing
15
KMU
14
Brand management
13
Relationship marketing
13
Internet marketing
12
Innovation
11
Markenführung
11
Retailing
10
Beziehungsmarketing
9
Brands
9
Customer relations
9
Knowledge transfer
9
Higher education
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Social Web
8
Wissensmanagement
8
Knowledge sharing
7
Leadership
7
Learning organizations
7
Loyalty schemes
7
Marketing management
7
Online-Marketing
7
Wissenstransfer
7
Brand image
6
Entrepreneurialism
6
Gesundheitswesen
6
Health care system
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Markenimage
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Marketingmanagement
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Social media marketing
6
Software industry
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Rowley, Jennifer
7
Dunne, Áine
2
Lawlor, Margaret-Anne
2
Cawsey, Timothy
1
Edmundson-Bird, David
1
Hanna, Sonya
1
Holliman, Geraint
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Keegan, Brendan James
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
European journal of marketing : EJM
1
Human resource development international : enhancing performance, learning and integrity
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Management decision : MD
1
Marketing intelligence & planning
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Social networking and HRD
Roberts, Gaenor
;
Sambrook, Sally
- In:
Human resource development international : enhancing …
17
(
2014
)
5
,
pp. 577-587
Persistent link: https://www.econbiz.de/10010506002
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2
Young people's use of online social networking sites : uses and gratifications perspective
Dunne, Áine
;
Lawlor, Margaret-Anne
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10003982766
Saved in:
3
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
4
Towards a model of the pace brand web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
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5
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
6
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
7
Evaluation and decision making in social media marketing
Keegan, Brendan James
;
Rowley, Jennifer
- In:
Management decision : MD
55
(
2017
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10011627226
Saved in:
8
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
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