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Social web
Brand image
11,177
Markenimage
11,015
Brand management
7,143
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7,101
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6,711
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6,645
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917
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910
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883
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749
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654
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Loureiro, Sandra Maria Correia
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Kucharska, Wioleta
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7
Schivinski, Bruno
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Becker, Kip
6
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6
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Usman, Osly
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5
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3
Bilro, Ricardo Godinho
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Bruhn, Manfred
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Burmann, Christoph
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Camiciottoli, Belinda Crawford
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Chadwick, Simon
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Cheung, Man Lai
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Cova, Bernard
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Decker, Reinhold
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Divakaran, Pradeep Kumar Ponnamma
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Dwivedi, Yogesh Kumar
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Dzyabura, Daria
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Springer Fachmedien Wiesbaden
1
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Journal of business research : JBR
61
The journal of product & brand management
39
The journal of brand management : an international journal
37
International journal of internet marketing and advertising : IJIMA
34
Journal of retailing and consumer services
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of promotion management : innovations in planning and applied research
15
Journal of marketing communications
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Tourism management : research, policies, practice
12
Cogent business & management
11
International journal of advertising : the review of marketing communications
11
Marketing intelligence & planning
11
Tourism management perspectives : TMP
11
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Journal of internet commerce
9
Journal of fashion marketing and management
8
Business horizons
7
International journal of technology marketing : IJTMkt
7
Journal of marketing
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of strategic marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Technological forecasting & social change : an international journal
7
International journal of electronic marketing and retailing : IJEMR
6
International journal of hospitality management
6
International journal of sport management and marketing : IJSMM
6
European Sport management quarterly : ESMQ
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of consumer studies
5
Journal of electronic commerce research : JECR
5
Journal of global marketing
5
Journal of service management
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Young consumers : insight and ideas for responsible marketers
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European journal of marketing
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European journal of marketing : EJM
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ECONIS (ZBW)
999
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1
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10
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999
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1
Teaching international business via social media projects
Alon, Ilan
;
Herath, Ruwanthi Kumari
- In:
Journal of teaching in international business
25
(
2014
)
1
,
pp. 44-59
Persistent link: https://www.econbiz.de/10010355403
Saved in:
2
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
3
Navigating by the stars : investigating the actual and perceived validity of online user ratings
Langhe, Bart de
;
Fernbach, Philip M.
;
Lichtenstein, …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 817-833
Persistent link: https://www.econbiz.de/10011489715
Saved in:
4
Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin
;
Blampied, Simon
;
Miszczak, Sonia
; …
- In:
Journal of food products marketing
20
(
2014
)
4
,
pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
Saved in:
5
Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
Saved in:
6
Social network reputation management : an international study
Becker, Kip
;
Nobre, Helena
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 436-451
Persistent link: https://www.econbiz.de/10010489060
Saved in:
7
The impact of Facebook presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Saved in:
8
New marketing strategies the facebook
Achmedov, R. S.
- In:
Economics : the strategy and practice : ESP
(
2014
)
4
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010492494
Saved in:
9
Mining brand perceptions from Twitter social networks
Culotta, Aron
;
Cutler, Jennifer
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 343-362
Persistent link: https://www.econbiz.de/10011498911
Saved in:
10
Enhancing brand image in the digital era : evidence from small and medium-sized enterprises (SMEs) in Indonesia
Suryani, Tatik
;
Fauzi, Abu Amar
;
Nurhadi, Mochamad
- In:
Gadjah Mada international journal of business
23
(
2021
)
3
,
pp. 314-340
Persistent link: https://www.econbiz.de/10012872399
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