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Social web
Relationship marketing
26,443
Beziehungsmarketing
25,768
Brand management
17,810
Markenführung
17,397
Consumer behaviour
16,201
Konsumentenverhalten
16,129
Persönlichkeitspsychologie
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Personality psychology
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Markenimage
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Customer satisfaction
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5,735
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Online-Marketing
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Internet marketing
2,765
Lieferantenmanagement
2,444
Supplier relationship management
2,443
USA
2,256
United States
2,205
Markenpolitik
2,202
Emotion
1,973
Einzelhandel
1,970
Vertrauen
1,954
Retail trade
1,951
Confidence
1,941
Electronic Commerce
1,939
E-commerce
1,848
Marketing
1,794
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Harrigan, Paul
14
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Agnihotri, Raj
12
Gázquez-Abad, Juan Carlos
11
Martínez-López, Francisco J.
11
Cova, Bernard
10
Hajli, Nick
10
Itani, Omar S.
10
Ozuem, Wilson
10
Rita, Paulo
10
Veloutsou, Cleopatra
10
Füller, Johann
9
Ahuja, Vandana
8
Filieri, Raffaele
8
Kunkel, Thilo
8
Rahman, Zillur
8
Bruhn, Manfred
7
Burmann, Christoph
7
Dessart, Laurence
7
Dholakia, Utpal M.
7
Kamboj, Shampy
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Karjaluoto, Heikki
7
Kucharska, Wioleta
7
McLaughlin, Caitlin
7
Vrontis, Demetris
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Alavi, Shirin
6
Alt, Rainer
6
Bang, Nguyen
6
Dwivedi, Yogesh Kumar
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Fernandes, Teresa
6
Haenlein, Michael
6
Haverila, Kai
6
Janakiraman, Ramkumar
6
Ko, Eunju
6
Kumar, Ashish
6
Kumar, Vikas
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Meyer, Anton
6
Mogaji, Emmanuel
6
Muhammad Anshari
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
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American Marketing Association
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Bayerische Landeszentrale für Neue Medien
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
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Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Galileo Press
1
Gesellschaft zur Erforschung des Markenwesens
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Helmut-Schmidt-Universität
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Information Resources Management Association
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Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
MSB Matthes & Seitz Berlin Verlagsgesellschaft
1
Markendialog <13, 2009, Berlin>
1
Nomos Verlagsgesellschaft
1
Projekt Verlag
1
Springer International Publishing
1
Springer-Verlag GmbH
1
Steria Mummert Consulting AG
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
ibidem-Verlag
1
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Journal of business research : JBR
148
Journal of retailing and consumer services
96
International journal of internet marketing and advertising : IJIMA
73
The journal of brand management : an international journal
58
The journal of product & brand management
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of promotion management : innovations in planning and applied research
36
Journal of marketing communications
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
Business horizons
31
Journal of strategic marketing
30
Marketing intelligence & planning
30
Technological forecasting & social change : an international journal
29
International journal of electronic marketing and retailing : IJEMR
28
Journal of internet commerce
27
Tourism management : research, policies, practice
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of marketing management : MM
25
Journal of marketing
24
Psychology & marketing
24
SpringerLink / Bücher
23
International journal of advertising : the review of marketing communications
22
International journal of hospitality management
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Asia Pacific journal of marketing and logistics
19
Cogent business & management
18
International journal of business information systems : IJBIS
18
Journal of service management
18
Journal of the Academy of Marketing Science
18
Journal of fashion marketing and management
17
The journal of services marketing
17
Journal of global marketing
16
Springer eBook Collection
16
International journal of electronic customer relationship management : IJECRM
15
Journal of hospitality marketing & management
15
European Sport management quarterly : ESMQ
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of electronic commerce : IJEC
14
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ECONIS (ZBW)
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1
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
2
Exploring personal branding on YouTube
Chen, Chih-ping
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 332-347
Persistent link: https://www.econbiz.de/10010248367
Saved in:
3
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
4
Attachment, identification, and loyalty : examining mediating mechanisms across brand and brand community contexts
Hung, Hsiu-Yu
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 594-614
Persistent link: https://www.econbiz.de/10010462630
Saved in:
5
Brand loyalty through love for a brand's Facebook page : roles of motivations and personal traits
Han, Jinhee
;
Kwon, Wi-suk
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012803171
Saved in:
6
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
7
Brand community and its impact on brand love and repurchase intention in the fashion industry context
Al Khasawneh, Mohammad Hamdi
;
Eid, Dana
;
Safi, Farah
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
Saved in:
8
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
9
All we have is words : applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
Panigyrakis, George
;
Panopoulos, Anastasios
;
Koronaki, …
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 699-718
Persistent link: https://www.econbiz.de/10012260253
Saved in:
10
Transforming consumers into brands : tracing transformation processes of the practice of blogging
Erz, Antonia
;
Christensen, Anna-Bertha Heeris
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
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