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Decomposing the value of word-...
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1
Sources of social value in word-of-mouth programs
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
MSI reports : working paper series
(
2010
)
1
,
pp. 161-208
Persistent link: https://www.econbiz.de/10008992308
Saved in:
2
The evolving social network of marketing scholars
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 561-567
Persistent link: https://www.econbiz.de/10003984811
Saved in:
3
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Saved in:
4
Talk bursts : the role of spikes in prerelease word-of-mouth dynamics
Gelper, Sarah
;
Peres, Renana
;
Eliashberg, Jehoshua
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 801-817
Persistent link: https://www.econbiz.de/10011971222
Saved in:
5
Narrowband influencers and global icons : universality and media compatibility in the communication patterns of political leaders worldwide
Peres, Renana
;
Talwar, Sunali
;
Alter, Liav
;
Elhanan, Michal
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012167089
Saved in:
6
The creator economy : an introduction and a call for scholarly research
Peres, Renana
;
Schreier, Martin
;
Schweidel, David A.
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 403-410
Persistent link: https://www.econbiz.de/10015057476
Saved in:
7
Customer-to-customer interactions: broadening the scope of word of mouth research
Libai, Barak
;
Bolton, Ruth
;
Bügel, Marnix S.
;
Ruyter, Ko de
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 267-282
Persistent link: https://www.econbiz.de/10008652134
Saved in:
8
Social effects on customer retention
Nitzan, Irit
;
Libai, Barak
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 143-192
Persistent link: https://www.econbiz.de/10009006665
Saved in:
9
The network value of products
Oestreicher-Singer, Gal
;
Libai, Barak
;
Sivan, Liron
; …
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009747834
Saved in:
10
Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael
;
Libai, Barak
- In:
California management review
59
(
2017
)
2
,
pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
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