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Die digitale Revolution lässt innovative Geschäftsmodelle im E-Commerce entstehen, welche die Erwartungen der Kunden an Produktverfügbarkeit, Preistransparenz, Service und Beratung nachhaltig verändern. Für Unternehmen, die ihr Geschäftsmodell auf die veränderten Kundenanforderungen...
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"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the...
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"This book provides relevant theoretical frameworks and the latest empirical research findings regarding Mobile Platforms, Design, and Apps for Social Commerce. It is a valuable resource on the strategic impact of mobile technologies in a wide range of applications and organizations in sectors...
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