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How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?

Huang, Yu; Zhang, Xu; Zhu, Hong - In: Journal of retailing and consumer services 68 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013366408

The effects of country of origin and social media opinion leaders on purchase intention for Wuling vehicles

Ekyawan, Fandis; Rahman, Ma'ruf Fauzi - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 2, pp. 188-195

Manuscript type: Research Article Research Aims: This research objective was to analyse the influence of country of origin, trust, price perception, perceived quality and social media opinion leader on Wuling purchase intention. Design/methodology/approach: This study was conducted...

Persistent link: https://www.econbiz.de/10014335683

Handmade virtual messages to promote foreign fashion brands in Instagram

Macías-Mañas, María Dolores; Vila-López, Natalia; … - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 221-234

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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021

Kaswengi, Joseph (ed.); Ingarao, Aurore (ed.) - International Colloquium on Brand, Label and Product … - 2022

This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and...

Persistent link: https://www.econbiz.de/10013167270

Analyzing country images through networks : case of South Korea

Sevin, Efe; Ayhan, Kadir; Ingenhoff, Diana - In: Asian international studies review 21 (2020) 2, pp. 95-119

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Consumer brand engagement on social media in the COVID-19 pandemic : the roles of country-of-origin and consumer animosity

Wang, Tianfu; Limbu, Yam B.; Fang, Xing - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 45-63

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The influence of anthropomorphic communication in social media on the country-of-origin effect

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Country image appraisal : more than just ticking boxes

Lopez, Carmen; Balabanis, George - In: Journal of business research : JBR 117 (2020), pp. 764-779

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#Visitspain : breaking down affective and cognitive attributes in the social media construction of the tourist destination image

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DMO online platforms : image and intention to visit

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