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Social web
preferences
790
Consumer behaviour
577
Konsumentenverhalten
570
Preferences
460
Viral marketing
350
Virales Marketing
347
Word-of-mouth
261
Memory
257
Präferenztheorie
228
Theory of preferences
217
word-of-mouth
213
memory
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Experiment
193
consumer choice
191
Theorie
155
Consumer choice
146
Theory
141
Beziehungsmarketing
122
Relationship marketing
122
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113
Social Web
112
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108
Kundenzufriedenheit
108
Markenimage
106
Brand management
96
Markenführung
96
Service quality
88
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Internet marketing
81
Online-Marketing
78
Entscheidung
71
Decision
70
Verhaltensökonomik
66
Satisfaction
64
Behavioral economics
63
Brand
60
Markenartikel
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Vertrauen
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112
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Buttle, Francis A.
3
Groeger, Lars
3
Chen, Yu-Jen
2
Lee, Seonjeong
2
Loureiro, Sandra Maria Correia
2
Abendroth, Lisa J.
1
Abu-Shanab, Emad
1
Acikgoz, Fulya
1
Adomavicius, Gediminas
1
Akrout, Houcine
1
Aksehirli, Zeynep
1
Al-Dwairi, Radwan
1
Alexandrov, Aliosha
1
Alguezaui, Salma
1
Amelia, Maria Veronica
1
Andreu, Luisa
1
Animesh, Animesh
1
Aras, Ajit
1
Arora, Amit
1
Arora, Anshu
1
Babakus, Emin
1
Babutsidze, Zakaria
1
Balaji, M. S.
1
Balboni, Bernardo
1
Bart, Yakov
1
Bell, Simon J.
1
Ben Mrad, Selima
1
Beyari, Hasan
1
Bigné Alcañiz, J. Enrique
1
Blasco-López, Ma Francisca
1
Bond, Samuel D.
1
Bonsón-Fernández, Rocío
1
Bowen, Melanie
1
Breazeale, Mike
1
Broderick, Amanda J.
1
Brown McCabe, Deborah
1
Brunel, Frédéric F.
1
Brusch, Ines
1
Byun, Kate Jeonghee
1
Cadario, Romain
1
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Journal of marketing communications
5
The journal of product & brand management
4
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Management information systems : mis quarterly
3
Marketing letters : a journal of research in marketing
3
Tourism management : research, policies, practice
3
Administrative Sciences : open access journal
2
Electronic commerce research
2
Information systems research : ISR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of international consumer marketing
2
Psychology & marketing
2
The marketing review
2
Applied economics letters
1
Arts and the market
1
Data science and service research discussion paper
1
Discussion papers / CEPR
1
Electronic commerce research and applications
1
European journal of marketing
1
European research on management and business economics
1
Ifo Beiträge zur Wirtschaftsforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information for efficient decision making : big data, blockchain and relevance
1
Information systems and e-business management : ISeB
1
Innovation: organization & management : IOM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research : IJBIR
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of cross cultural management
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of electronic trade
1
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ECONIS (ZBW)
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1
Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.
;
Schlosser, Ann
;
Chen, Yu-Jen
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
Saved in:
2
The sales velocity effect on retailing
Ho, Edward
;
Kowatsch, Tobias
;
Ilic, Alexander
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10010470968
Saved in:
3
Cultural
memory
and the heritagisation of a music consumption community
O'Reilly, Daragh
;
Doherty, Kathy
;
Carnegie, Elizabeth
; …
- In:
Arts and the market
7
(
2017
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10011815159
Saved in:
4
Digital borders, location recognition, and experience attribution within a digital geography
Dunn, Brian Kimball
;
Ramasubbu, Narayan
;
Galletta, F. Dennis
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 418-449
Persistent link: https://www.econbiz.de/10012198586
Saved in:
5
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
6
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
7
Viral marketing : more than the online version of word-of-mouth?
Ketelaar, Paul Edwin
;
Schaerlaekens, Bart
- In:
Journal of euromarketing
24
(
2015
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011288757
Saved in:
8
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
9
The effects of message directivity of social networking service wor-of-mouth and brand knowledge levels on accessibility and dignosticity
Lee, Minho
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 199-207
Persistent link: https://www.econbiz.de/10011316774
Saved in:
10
Online user reviews, product variety, and the long tail : an empirical investigation on online software downloads
Zhou, Wenqi
;
Duan, Wenjing
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 275-289
Persistent link: https://www.econbiz.de/10009730238
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