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Social web
Marketingmanagement
17,084
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16,495
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3,709
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3,588
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3,259
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3,215
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717
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Haenlein, Michael
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Ryan, Damian
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Hinson, Robert
4
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4
Mero, Joel
4
Milne, George R.
4
Pakura, Stefanie
4
Rudeloff, Christian
4
Schertler, Walter
4
Agnihotri, Raj
3
Barger, Victor A.
3
Bruhn, Manfred
3
Chan-Olmsted, Sylvia M.
3
Constantinides, Efthymios
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Dennis, Charles
3
Harris, Lisa
3
Hollebeek, Linda D.
3
Kaplan, Andreas M.
3
Klepek, Martin
3
Spann, Martin
3
Swani, Kunal
3
Valos, Michael J.
3
Acikgoz, Fulya
2
Alarcón-del-Amo, María-del-Carmen
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Almeida, Marcos Inácio Severo de
2
Anning-Dorson, Thomas
2
Araujo, Theo
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Arnone, Laurent
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2
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Camilleri, Mark Anthony
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Books on Demand GmbH <Norderstedt>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
American Marketing Association
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Edward Elgar Publishing
1
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1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
IGI Global
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
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Palgrave Macmillan <Firma>
1
Primary Research Group <New York, NY>
1
Springer Fachmedien Wiesbaden
1
Wiley-VCH
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
epubli GmbH
1
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Journal of business research : JBR
20
International journal of internet marketing and advertising : IJIMA
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Industrial marketing management : the international journal for industrial and high-tech firms
13
Business horizons
10
Journal of strategic marketing
9
Marketing intelligence & planning
9
Springer eBook Collection
9
The journal of business & industrial marketing
9
Journal of marketing communications
7
Journal of the Academy of Marketing Science
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Journal of internet commerce
6
Journal of marketing management : MM
6
Digitale Kommunikation
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Journal of marketing
5
Journal of open innovation : technology, market, and complexity
5
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
The journal of brand management : an international journal
5
Young consumers : insight and ideas for responsible marketers
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of advertising research
4
SpringerLink / Bücher
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
European research studies
3
Global journal of business research : GJBR
3
Handbook of research on integrating social media into strategic marketing
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International review on public and non-profit marketing
3
Journal of communication management : an international journal
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
717
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1
Fashion market segmentation using Facebook : an empirical approach
Mohapatra, Sanjay
;
Banerjee, Satya Shankar
- In:
International journal of enterprise network management …
14
(
2023
)
4
,
pp. 348-369
Persistent link: https://www.econbiz.de/10014433600
Saved in:
2
Market segmentation and the impact of online media
Shaw, Alan
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
3
,
pp. 252-262
Persistent link: https://www.econbiz.de/10009308823
Saved in:
3
Structural topic modelling segmentation : a segmentation method combining latent content and customer context
Fresneda, Jorge E.
;
Burnham, Thomas A.
;
Hill, Chelsey H.
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 792-812
Persistent link: https://www.econbiz.de/10012584566
Saved in:
4
Editorial: Social media's impact on market segmentation and CRM
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 391-393
Persistent link: https://www.econbiz.de/10009781117
Saved in:
5
Mobile instant messaging apps as an opportunity for a conversational approach to marketing : a segmentation study
Lo Presti, Letizia
;
Maggiore, Giulio
;
Marino, Vittoria
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1432-1448
Persistent link: https://www.econbiz.de/10013400120
Saved in:
6
Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
Saved in:
7
Strategien und Methoden zur Beherrschung des Chaos : die Segmentierung des Social Web
Klär, Kerstin
;
Tabino, Oliver
- In:
Web-Monitoring : Gewinnung und Analyse von Daten über …
,
(pp. 235-263)
.
2010
Persistent link: https://www.econbiz.de/10003938298
Saved in:
8
Segmenting the Web 2.0 market : behavioural and usage patterns of Social Web consumers
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
Journal of business case studies
6
(
2010
)
7
,
pp. 55-66
Persistent link: https://www.econbiz.de/10008839873
Saved in:
9
Exploring social media user segmentation and online brand profiles
Foster, Mary
;
West, Bettina
;
Francescucci, Anthony
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10009373410
Saved in:
10
A picture is worth a thousand words : segmenting consumers by Facebook profile images
Vilnai-Yavetz, Iris
;
Tifferet, Sigal
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 53-69
Persistent link: https://www.econbiz.de/10011422797
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