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Markeninvolvement durch Moral : das Fallbeispiel "Vaude"
Fitzner, Mirus - In: Swarm Branding : Markenführung im Zeitalter von Web 2.0, (pp. 111-123). 2009
Persistent link: https://www.econbiz.de/10003864122
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User generated branding : integrating user generated content into brand management
Arnhold, Ulrike - 2010 - 1. ed.
Persistent link: https://www.econbiz.de/10003939865
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From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web
Sasinovskaya, Olga; Anderson, Helén - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10009373386
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Demokratisierung in der Markenführung
Pirouz, Mani; Vill, Andreas - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 31-42). 2012
Persistent link: https://www.econbiz.de/10009552934
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Steuern die Markenmanager oder die Konsumenten die Märkte? : kritische Reflexionen zur partizipativen Markenführung unter der Berücksichtigung von sozialen Medien
Brexendorf, Tim Oliver - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 15-29). 2012
Persistent link: https://www.econbiz.de/10009552936
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Wie Social Branding in der Praxis erfolgreich eingesetzt werden kann und Verbraucher das Marketing von Unternehmen machen
Markschläger, Sven; Werle, Eva - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 83-96). 2012
Persistent link: https://www.econbiz.de/10009553608
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How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?
Smith, Andrew N.; Fischer, Eileen; Chen, Yongjian - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 102-113
Persistent link: https://www.econbiz.de/10009558961
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A call for "user-generated branding"
Burmann, Christoph - In: The journal of brand management : an international journal 18 (2010/11) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10009524440
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The effects of fan personality on participation in social media based brand community : role of personality on participation in the social media
Balapour, Ali; Khanlari, Amir - In: Strategic customer relationship management in the age …, (pp. 155-177). 2015
Persistent link: https://www.econbiz.de/10011399204
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An investigation into gamification as a customer engagement experience environment
Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546
Persistent link: https://www.econbiz.de/10011418363