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Social web
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International journal of internet marketing and advertising : IJIMA
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Investigating brand community engagement and evangelistic tendencies on social media
Sharma, Purvendu
;
Sadh, Ashish
;
Billore, Aditya
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
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2
eWOM via social networking site : source versus message credibility
Kapoor, Payal S.
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 19-47
Persistent link: https://www.econbiz.de/10012199986
Saved in:
3
Investigating consumer advocacy, community usefulness, and brand avoidance
Jayasimha, K. R.
;
Chaudhary, Harish
;
Chauhan, Anurag
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 488-509
Persistent link: https://www.econbiz.de/10011723783
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