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How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan; Mathies, Christine; Wetzels, Martin - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
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The impact of customer experience and perceived value on sustainable social relationship in blogs : an empirical study
Chen, Shih-Chih; Lin, Chieh-Peng - In: Technological forecasting & social change : an … 96 (2015), pp. 40-50
Persistent link: https://www.econbiz.de/10011532118
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Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju; Ko, Eunju - In: Journal of business research : JBR 69 (2016) 9, pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
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Social influence and customer referral value
Xevelonakis, Evangelos - In: Athens journal of business & economics : AJBE 2 (2016) 1, pp. 7-15
Persistent link: https://www.econbiz.de/10011565130
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Customer perceived value in social commerce : an exploration of its antecedents and consequences
Alshibliy, Haitham Hmoud - In: Journal of management research 7 (2015) 1, pp. 17-37
Persistent link: https://www.econbiz.de/10010492966
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Millennial cultural consumers : co-creating value through brand communities
Halliday, Sue Vaux; Astafyeva, Alexandra - In: Arts marketing : an international journal ; AM 4 (2014) 1/2, pp. 119-135
Persistent link: https://www.econbiz.de/10010431470
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Sustainability in social brand communities : influences on customer equity
Kim, Juran - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 246-258
Persistent link: https://www.econbiz.de/10011407172
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205
Persistent link: https://www.econbiz.de/10013164305