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The champion effect in peer-to-peer giving : successful campaigns highlight fundraisers more than causes

Chapman, Cassandra M.; Masser, Barbara M.; Louis, … - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 3, pp. 572-592

Persistent link: https://www.econbiz.de/10012006712

Tweeting charities : perceptions, resources, and effective Twitter practices for the nonprofit sector

Guidry, Jeanine D.; Saxton, Gregory D.; Messner, Marcus - In: Public relations in the nonprofit sector : theory and …, (pp. 267-280). 2015

Persistent link: https://www.econbiz.de/10010481104

Donor recognition : a double-edged sword in charitable giving

Luo, Jun; Gao, Guanlin - In: Journal of philanthropy and marketing 28 (2023) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10014239979

Building the charity brand community

Hassay, Derek N.; Peloza, John - In: Journal of nonprofit & public sector marketing 21 (2009) 1, pp. 24-55

Persistent link: https://www.econbiz.de/10009518050

Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions

Xiao, Anli; Huang, Yan; Bortree, Denise Sevick; Waters, … - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 4, pp. 832-856

Persistent link: https://www.econbiz.de/10013391983

Individual Fundraising in Online Charitable Giving

Liang, Yitian (Sky) - 2019

Online individual fundraising has been a prominent component of online charitable giving due to the low cost of online … solicitation. While studies of offline charity have shown that solicitation under peer pressure leads to higher donation, it is … unclear whether this fundraising effect still holds online given several significant differences between offline and online …

Persistent link: https://www.econbiz.de/10012869285

Online social network fundraising : threats and potentialities

Wymer, Walter; Čačija, Ljiljana Najev - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-14

Persistent link: https://www.econbiz.de/10014439340

Motivating millennials to engage in charitable causes through social media

Paulin, Michele; Ferguson, Ronald J.; Jost, Nina; … - In: Journal of service management 25 (2014) 3, pp. 334-348

Persistent link: https://www.econbiz.de/10010384975

Does being religious or not matter? : a qualitative investigation of community fundraising events

Kocaman, Rıdvan; Özmen, Müjdat; Erdoğan, B. Zafer - In: Journal of enterprising communities : people and places … 18 (2024) 2, pp. 265-287

Persistent link: https://www.econbiz.de/10014513101

Thumbs down on "likes"? : the impact of Facebook reactions on online consumers’ nonprofit engagement behavior

Han, Min Chung - In: International review on public and non-profit marketing 18 (2021) 2, pp. 255-272

Persistent link: https://www.econbiz.de/10012545539

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