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A hybrid MCDM model for identi...
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Social web
Consumer behaviour
81,909
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79,430
Theorie
11,510
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11,341
Relationship marketing
9,079
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9,049
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7,523
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7,482
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7,210
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7,169
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6,937
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6,897
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6,167
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6,090
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6,069
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6,010
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5,462
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5,451
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5,081
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4,836
Social Web
4,825
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4,665
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4,620
Online-Marketing
4,516
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4,505
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4,236
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4,209
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4,121
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4,082
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4,020
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4,013
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3,930
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3,607
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3,586
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3,565
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Filieri, Raffaele
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14
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13
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11
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11
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10
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10
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9
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9
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9
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9
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9
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9
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9
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8
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8
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8
Ko, Eunju
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7
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7
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7
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7
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Okumus, Fevzi
7
Pittman, Matthew
7
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Thaichon, Park
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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1
ENTER <22., 2015, Lugano>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
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1
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1
Fritz Knapp Verlag
1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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1
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1
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Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
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Journal of business research : JBR
216
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Technological forecasting & social change : an international journal
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Tourism management : research, policies, practice
59
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
45
Journal of travel and tourism marketing
45
Psychology & marketing
41
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
Journal of management information systems : JMIS
36
Cogent business & management
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
International journal of technology marketing : IJTMkt
32
Electronic commerce research
31
Information systems research : ISR
31
International journal of hospitality management
31
Journal of marketing management : MM
31
Journal of marketing
30
International journal of business information systems : IJBIS
29
International journal of electronic commerce : IJEC
28
Journal of hospitality marketing & management
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Marketing intelligence & planning
26
Journal of the Academy of Marketing Science
25
Young consumers : insight and ideas for responsible marketers
25
International journal of contemporary hospitality management
24
Journal of strategic marketing
24
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ECONIS (ZBW)
4,823
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51
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51
Social return and intent to travel
Boley, B. Bynum
;
Jordan, Evan J.
;
Kline, Carol
; …
- In:
Tourism management : research, policies, practice
64
(
2018
),
pp. 119-128
Persistent link: https://www.econbiz.de/10011774903
Saved in:
52
DMO online platforms : image and intention to visit
Molinillo, Sebastian
;
Liébana-Cabanillas, Francisco
; …
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 116-130
Persistent link: https://www.econbiz.de/10011775100
Saved in:
53
Likes: the key to my happiness : the moderating effect of social influence on travel experience
Darshana Sedera
;
Lokuge, Sachithra
;
Atapattu, Maura
; …
- In:
Information & management : the internat. journal of …
54
(
2017
)
6
,
pp. 825-836
Persistent link: https://www.econbiz.de/10011748606
Saved in:
54
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
55
The relationship among tourists' persuasion, attachment and behavioral changes in social media
Chung, Namho
;
Han, Heejeong
- In:
Technological forecasting & social change : an …
123
(
2017
),
pp. 370-380
Persistent link: https://www.econbiz.de/10011898203
Saved in:
56
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
Saved in:
57
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
58
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib
;
Rather, Raouf Ahmad
;
Ding Hooi Ting
; …
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
Saved in:
59
Gen Z travelers in the Instagram marketplace : trust, influencer type, post type, and purchase intention
Choi, Miju
;
Choi, Youngjoon
;
Lee, Hwabong
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1020-1034
Persistent link: https://www.econbiz.de/10014633827
Saved in:
60
Tourist expectations and perception of service providers : a Brazilian perspective
Lima, Mariana Marques de
;
Mainardes, Emerson Wagner
; …
- In:
Service business
14
(
2020
)
1
,
pp. 131-166
Persistent link: https://www.econbiz.de/10012172773
Saved in:
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