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Social web
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Children
18,376
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18,229
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9,999
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9,799
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8,724
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7,352
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6,508
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6,444
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5,381
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5,374
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5,372
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4,805
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4,622
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4,520
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4,376
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4,353
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4,300
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4,296
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4,218
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4,151
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Filieri, Raffaele
18
Dwivedi, Yogesh Kumar
14
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14
Flavián Blanco, Carlos
13
Loureiro, Sandra Maria Correia
13
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12
Rita, Paulo
11
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10
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10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
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9
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9
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9
Stephen, Andrew T.
9
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9
Veloutsou, Cleopatra
9
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8
Bigné Alcañiz, J. Enrique
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8
Ko, Eunju
8
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8
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8
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8
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8
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7
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7
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7
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7
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7
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7
Thaichon, Park
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Valck, Kristine de
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6
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1
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1
Edward Elgar Publishing
1
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1
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1
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1
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1
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1
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Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
Journal of internet commerce
45
Psychology & marketing
41
International journal of consumer studies
40
International journal of electronic marketing and retailing : IJEMR
40
Journal of electronic commerce research : JECR
37
The journal of brand management : an international journal
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Cogent business & management
33
Journal of management information systems : JMIS
32
Electronic commerce research
31
Journal of marketing management : MM
31
Information systems research : ISR
30
International journal of hospitality management
30
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of marketing
28
Journal of travel and tourism marketing
27
Young consumers : insight and ideas for responsible marketers
27
Asia Pacific journal of marketing and logistics
26
International journal of business information systems : IJBIS
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
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ECONIS (ZBW)
4,620
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1
How
language
shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
2
Full disclosure : how smartphones enhance consumer self-disclosure
Melumad, Shiri
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 28-45
Persistent link: https://www.econbiz.de/10012214892
Saved in:
3
The impact of
language
style accommodation during social media interactions on brand trust
Jakic, Ana
;
Wagner, Maximilian Oskar
;
Meyer, Anton
- In:
Journal of service management
28
(
2017
)
3
,
pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
Saved in:
4
Credibility of anonymous online product reviews : a
language
expectancy perspective
Jensen, Matthew L.
;
Averbeck, Joshua M.
;
Zhang, Zhu
; …
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
1
,
pp. 293-323
Persistent link: https://www.econbiz.de/10010195892
Saved in:
5
Predicting sports fans' engagement with culturally aligned social media content : a
language
expectancy perspective
Prakash C., Deep
;
Majumdar, Adrija
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371689
Saved in:
6
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
7
Certainty in
language
increases consumer engagement on social media
Pezzuti, Todd
;
Leonhardt, James M.
;
Warren, Caleb
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 32-46
Persistent link: https://www.econbiz.de/10012502844
Saved in:
8
The features and effectiveness of Chinese
language
online recommendations
Ng, Raine
;
Prendergast, Gerard P.
;
Chang, Ludwig M. K.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012607773
Saved in:
9
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
10
Influencer marketing and the growth of affiliates : the effects of
language
features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
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