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The differential effects of online word-of-mouth and critics' reviews on pre-release movie evaluation

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Network externalities in online video games : an empirical analysis utilizing online product ratings

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Social learning in networks of friends versus strangers

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What does it say and who said it? : the contingent effects of online word of mouth in China

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Does mood affect the efficiency of credit approval? : evidence from online peer-to-peer lending

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Leveraging linguistic signalling to prompt feedback in open innovation communities

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Using machine learning to explore the determinants of service satisfaction with online healthcare platforms during the COVID-19 pandemic

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Online user comments versus professional reviews : differential influences on pre-release movie evaluation

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User-Generated Content on Social Media : Predicting Market Success with Online Word-of-Mouth

Liu, Yong; Chen, Yubo; Lusch, Robert; Chen, Hsinchun; … - 2015

Enabled by Web 2.0 technologies, online social media in the forms of discussion forums, message boards, and blogs has become a prevalent channe lof communication for consumers and businesses. Online social media allows consumers to share their product opinions and experience at an unprecedented...

Persistent link: https://www.econbiz.de/10014133463