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Social web
Strategisches Management
40,011
Strategic management
33,758
Brand management
17,038
Markenführung
17,036
Consumer behaviour
7,792
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7,792
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4,991
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4,309
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3,887
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3,569
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3,394
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3,152
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3,148
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2,929
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2,884
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2,835
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2,782
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2,659
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2,496
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2,476
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2,469
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2,462
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2,438
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2,405
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2,284
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2,247
KMU
2,208
SME
2,199
Strategische Planung
2,084
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2,067
Social Web
2,031
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1,928
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Loureiro, Sandra Maria Correia
12
Martínez-López, Francisco J.
12
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Hajli, Nick
10
Rita, Paulo
9
Veloutsou, Cleopatra
9
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Burmann, Christoph
7
Kucharska, Wioleta
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Ranfagni, Silvia
6
Theobald, Elke
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Fernandes, Teresa
5
Harrigan, Paul
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Naraine, Michael L.
5
Ozuem, Wilson
5
Popp, Bastian
5
Rahman, Zillur
5
Rather, Raouf Ahmad
5
Rowley, Jennifer
5
Ryan, Damian
5
Schivinski, Bruno
5
Smit, Edith G.
5
Sohail, M. Sadiq
5
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Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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Gesellschaft zur Erforschung des Markenwesens
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Helmut-Schmidt-Universität
1
Information Resources Management Association
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
Nomos Verlagsgesellschaft
1
Projekt Verlag
1
Technische Hochschule Köln
1
Verlag Dr. Kovač
1
ibidem-Verlag
1
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Journal of business research : JBR
105
The journal of brand management : an international journal
56
The journal of product & brand management
56
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
28
SpringerLink / Bücher
23
Business horizons
21
Journal of marketing communications
21
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
19
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Marketing intelligence & planning
16
Springer eBook Collection
16
European Sport management quarterly : ESMQ
15
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Technological forecasting & social change : an international journal
14
Cogent business & management
13
Journal of fashion marketing and management
13
Journal of strategic marketing
13
Psychology & marketing
13
Asia Pacific journal of marketing and logistics
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
International journal of sport management and marketing : IJSMM
11
Sport management review
11
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
Springer Proceedings in Business and Economics
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
International journal of sports marketing & sponsorship
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
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ECONIS (ZBW)
2,031
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1
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10
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date (oldest first)
1
Aligning governance, brand governance and social media strategies for improved organizational performance : a qualitative comparative analysis of national sport organizations
Lefebvre, Arthur
;
Parent, Milena M.
;
Taks, Marijke
; …
- In:
Sport, Business and Management : an international …
14
(
2023
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10014451220
Saved in:
2
Fan identification in football : professional football players and clubs competing for fan loyalty
Merten, Sebastian
;
Reuland, Nicolas
;
Winand, Mathieu
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10014524817
Saved in:
3
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
4
Applying the customer-centric model to the investigation of brand communities of professional sports teams
Toder Alon, Anat
;
Schuv-Ami, Avichai
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 220-234
Persistent link: https://www.econbiz.de/10012667339
Saved in:
5
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
6
Brand governance practices in Canadian national sport organizations : an exploratory study
Taks, Marijke
;
Séguin, Benoit
;
Naraine, Michael L.
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012256467
Saved in:
7
Branding in pictures : using instagram as a brand management tool in professional team sport organisations
Anagnostopoulos, Christos
;
Parganas, Petros
;
Chadwick, Simon
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 413-438
Persistent link: https://www.econbiz.de/10011915244
Saved in:
8
Explaining attendance through the brand community triad : integrating network theory and team identification
Katz, Matthew
;
Ward, Rose Marie
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10011866646
Saved in:
9
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
10
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
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