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Social web
Brand equity
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Handbook of research on integrating social media into strategic marketing
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ECONIS (ZBW)
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1
Activating a gloval sport sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw
;
Pegoraro, Ann
;
Naraine, Michael L.
; …
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
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2
Advice from creative xonsumers : a study of online hotel reviews
Lee, Linda W.
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
1
,
pp. 53-71
Persistent link: https://www.econbiz.de/10010398824
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3
Travel blogs on China as a destination image formation agent : a qualitative analysis using
Leximancer
Tseng, Chi
;
Wu, Bihu
;
Morrison, Alastair M.
;
Chen, Ying-chen
- In:
Tourism management : research, policies, practice
46
(
2015
),
pp. 347-358
Persistent link: https://www.econbiz.de/10010486217
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4
Local experiences on Instagram : social media data as source of evidence for experience design.
Gon, Marika
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012548522
Saved in:
5
The state of #digitalentrepreneurship : a big data
Leximancer
analysis of social media activity
Wilk, Violetta
;
Cripps, Helen
;
Capatina, Alexandru
; …
- In:
International entrepreneurship and management journal
17
(
2021
)
4
,
pp. 1899-1916
Persistent link: https://www.econbiz.de/10012703328
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6
Social media fashion influencer eWOM communications : understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos
Haines, Shelley
;
Fares, Omar H.
;
Mohan, Myuri
;
Lee, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1027-1046
Persistent link: https://www.econbiz.de/10014430536
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7
Presence of digital sources in international marketing : a review of literature using
Leximancer
Khan, Surender
;
Rana, Sudhir
;
Goel, Anuj
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 246-274
Persistent link: https://www.econbiz.de/10013359077
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8
Supply chain insights from social media users' responses to panic buying during COVID-19 : the herd mentality
Wilk, Violetta
;
Roni, Saiyidi Mat
;
Jie, Ferry
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10013553054
Saved in:
9
Automated text analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands
Areni, Charles Scott
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 702-717
Persistent link: https://www.econbiz.de/10013407487
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10
Social media users' perspectives on the supply chain : positivity amongst negativity during COVID-19 panic buying in Australia
Wilk, Violetta
;
Roni, Saiyidi Mat
;
Jie, Ferry
- In:
International journal of agile systems and management : …
16
(
2023
)
2
,
pp. 262-287
Persistent link: https://www.econbiz.de/10014290845
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