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Communication during pandemic : who should tweet about COVID and how?
Yao, Alex - In: Journal of strategic marketing 31 (2023) 8, pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
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Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 pandemic
Rani, Anshu; Shivaprasad H. N. - In: Decision : official journal of Indian Institute of … 48 (2021) 4, pp. 419-432
Persistent link: https://www.econbiz.de/10012796387
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Exploring the problematic consumption of digital platforms during the COVID-19 pandemic among university students in Africa
Nyamadi, Makafui; Tsibolane, Pitso - In: Digital innovations, business and society in Africa : …, (pp. 229-249). 2022
Persistent link: https://www.econbiz.de/10012821195
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Sociocultural factors during COVID-19 pandemic : information consumption on Twitter
Perez-Cepeda, Maximiliano; Arias-Bolzmann, Leopoldo G. - In: Journal of business research : JBR 140 (2022), pp. 384-393
Persistent link: https://www.econbiz.de/10013040725
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Do Social Media Impact Consumer Buying Decisions in the Fashion Industry during the COVID-19 Pandemic?
Suraweera, SMBL; Jayathilake, WGJM - 2021
Impact on consumer shopping behavior ramped up despite the fluctuations in the pandemic and lockdown in the past year due to of the social media. Because the advent of social media has changed the globe and the whole way it operates, putting the society and its peoples closer together even as a...
Persistent link: https://www.econbiz.de/10013211541
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"Do good and be "liked"" : CSR messages on social media during COVID-19 pandemic and consumer responses
Battocchio, Ava Francesca; Yang, Jing; Dong, Chuqing; … - In: Journal of current issues and research in advertising 45 (2024) 2, pp. 219-241
Persistent link: https://www.econbiz.de/10014574540
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Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad; Hollebeek, Linda D.; Loureiro, … - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
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How perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic : the moderating role of perceived benefit
Tran Kim Dung; Lobel Trong Thuy Tran - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 627-644
Persistent link: https://www.econbiz.de/10013415463
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Analysing the factors influencing customer engagement and value co-creation during COVID-19 pandemic : the case of online modest fashion SMEs in Egypt
AbdelAziz, Kesmat; Nor Hasliza Saad; Thurasamy Ramayah - In: Journal of Islamic marketing 14 (2023) 1, pp. 146-173
Persistent link: https://www.econbiz.de/10013536376
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The impact of social media activities on raising brand awareness during the COVID-19 pandemic : the case of fashion industry in Kosovo
Rrustemi, Visar; Baca, Granit - In: Management : journal of contemporary management issues 26 (2021) 2, pp. 295-310
Persistent link: https://www.econbiz.de/10013502505