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Social web
Consumer behaviour
83,830
Konsumentenverhalten
81,381
Brand management
17,764
Markenführung
17,351
Online-Marketing
13,265
Internet marketing
13,149
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11,245
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11,133
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10,885
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10,850
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10,468
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10,304
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9,489
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6,613
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6,607
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6,572
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6,537
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6,518
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6,024
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5,767
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5,429
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5,214
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5,212
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5,162
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5,136
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5,076
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4,954
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4,930
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4,910
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4,593
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4,592
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4,570
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Law, Chun Hung Roberts
23
Dwivedi, Yogesh Kumar
22
Filieri, Raffaele
20
Hajli, Nick
20
Loureiro, Sandra Maria Correia
20
Martínez-López, Francisco J.
19
Harrigan, Paul
18
Rita, Paulo
18
Stephen, Andrew T.
17
Hollebeek, Linda D.
16
Ozuem, Wilson
16
Bigné Alcañiz, J. Enrique
15
Flavián Blanco, Carlos
14
Füller, Johann
14
Hennig-Thurau, Thorsten
13
Schweidel, David A.
13
Thaichon, Park
13
Veloutsou, Cleopatra
13
Karjaluoto, Heikki
12
Kreutzer, Ralf T.
12
Moe, Wendy W.
12
Pitt, Leyland F.
12
Qiu, Liangfei
12
Tan, Yong
12
Bilgihan, Anil
11
Burmann, Christoph
11
Casaló, Luis V.
11
Cova, Bernard
11
Gázquez-Abad, Juan Carlos
11
Haenlein, Michael
11
Kumar, Vikas
11
Sabatini, Fabio
11
Seo, Yuri
11
Skiera, Bernd
11
Akram, Umair
10
Alarcón-del-Amo, María-del-Carmen
10
Constantinides, Efthymios
10
Ghose, Anindya
10
Gu, Bin
10
Hinson, Robert
10
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Springer Fachmedien Wiesbaden
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IGI Global
15
National Bureau of Economic Research
7
Books on Demand GmbH <Norderstedt>
4
Edward Elgar Publishing
4
Friedrich-Schiller-Universität Jena
4
Nomos Verlagsgesellschaft
4
American Marketing Association
3
MITP Verlags-GmbH & Co. KG
3
Springer Gabler <Firma>
3
Universität Mannheim
3
Verlag Dr. Kovač
3
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2
Chartered Institute of Public Relations
2
De Gruyter Oldenbourg
2
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Haufe-Lexware GmbH & Co. KG
2
Information Resources Management Association
2
OECD
2
Springer International Publishing
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Springer-Verlag GmbH
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
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2
Universität Bremen
2
Westfälische Wilhelms-Universität Münster
2
Wiley-VCH
2
epubli GmbH
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Bundesanzeiger Verlag
1
Center of Market Oriented Product and Production Management
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DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Eberhard Karls Universität Tübingen
1
Erich-Schmidt-Verlag
1
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Journal of business research : JBR
328
Journal of retailing and consumer services
228
International journal of internet marketing and advertising : IJIMA
151
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
115
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
107
Technological forecasting & social change : an international journal
106
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
91
International journal of advertising : the review of marketing communications
78
Tourism management : research, policies, practice
77
Journal of marketing communications
76
Information systems research : ISR
74
International journal of hospitality management
74
Journal of promotion management : innovations in planning and applied research
66
The journal of product & brand management
66
Psychology & marketing
65
The journal of brand management : an international journal
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
International journal of electronic marketing and retailing : IJEMR
61
Journal of internet commerce
61
Journal of management information systems : JMIS
61
SpringerLink / Bücher
57
Journal of marketing management : MM
56
Business horizons
55
Electronic commerce research
55
International journal of technology marketing : IJTMkt
54
Journal of electronic commerce research : JECR
51
International journal of business information systems : IJBIS
50
Journal of marketing
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
Cogent business & management
47
Journal of travel and tourism marketing
47
Marketing intelligence & planning
47
International journal of consumer studies
44
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
43
International journal of contemporary hospitality management
42
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Springer eBook Collection
41
Journal of advertising research
40
Journal of hospitality marketing & management
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
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ECONIS (ZBW)
9,480
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1
Hotel booking intentions in the TikTok era : the role of online celebrity brand equity
Phuong Kim Thi Tran
;
Nhi Thao Ho-Mai
;
Vien Ky Nguyen
; …
-
2024
Persistent link: https://www.econbiz.de/10015077360
Saved in:
2
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
3
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
4
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
5
Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.
;
Esmark Jones, Carol L.
; …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
Saved in:
6
The impact of university brand identification and eWOM behaviour on students' psychological well-being : a multi-group analysis among active and passive social media users
Lee, Daisy
;
Ng, Peggy M. L.
;
Bogomolova, Svetlana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 384-403
Persistent link: https://www.econbiz.de/10012249035
Saved in:
7
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
8
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
9
The impact of Facebook presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Saved in:
10
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
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