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Social web
Consumer behaviour
82,942
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80,462
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9,596
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9,472
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9,427
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5,585
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5,574
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5,520
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4,891
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4,818
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4,606
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4,594
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4,481
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4,373
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4,327
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4,287
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4,233
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3,981
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3,765
Advertising effects
3,718
Electronic Commerce
3,626
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3,596
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3,518
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3,374
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3,240
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Filieri, Raffaele
19
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14
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14
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14
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13
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12
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11
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10
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9
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9
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8
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8
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7
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7
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7
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7
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7
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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1
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Journal of business research : JBR
223
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Technological forecasting & social change : an international journal
63
The journal of product & brand management
60
Journal of marketing communications
49
Journal of promotion management : innovations in planning and applied research
49
The journal of brand management : an international journal
48
International journal of advertising : the review of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
44
Psychology & marketing
42
International journal of consumer studies
39
Journal of electronic commerce research : JECR
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of management information systems : JMIS
36
Journal of marketing
36
Marketing intelligence & planning
35
Cogent business & management
33
Information systems research : ISR
33
International journal of technology marketing : IJTMkt
33
Electronic commerce research
31
International journal of business information systems : IJBIS
31
Journal of marketing management : MM
31
Tourism management : research, policies, practice
31
International journal of hospitality management
30
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
Journal of hospitality marketing & management
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
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ECONIS (ZBW)
4,889
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1
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
2
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
3
Consumer engagement with self-expressive brands:
brand
love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
4
Examining the drivers and
brand
performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
5
Impact of electronic word-of-mouth on
brand
relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
Saved in:
6
My
brand
, my self(ie) - why consumers portray themselves in
brand
-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
7
The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon
-
2009
Persistent link: https://www.econbiz.de/10003905269
Saved in:
8
God and mammon : the influence of religiosity on
brand
connections
Rindfleisch, Aric
;
Wong, Nancy
;
Burroughs, James E.
- In:
The connected customer : the changing nature of …
,
(pp. 163-201)
.
2010
Persistent link: https://www.econbiz.de/10003951890
Saved in:
9
Antecedents and consequences of online
brand
community participation : a conceptual framework
Madupu, Vivek
;
Cooley, Delonia O.
- In:
Journal of internet commerce
9
(
2010
)
2
,
pp. 127-147
Persistent link: https://www.econbiz.de/10008653781
Saved in:
10
Markenexpertise im Alltag : Entwicklung und Struktur
Meier, Carolin
-
2010
Persistent link: https://www.econbiz.de/10008654760
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