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Marketing research
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Social web
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12,321
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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International journal of market research : JMRS ; the journal of the Market Research Society
18
International journal of market research
7
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5
Journal of marketing research : JMR
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Qualitative market research : an international journal
4
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
4
Journal of vacation marketing : an international journal
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
Springer eBook Collection
3
European Advertising Academy
2
Journal of consumer behaviour : an international research review
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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2
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2
Journal of strategic marketing
2
Management decision : MD
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
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2
Social Web
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Advances in advertising research
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Aspekte der Digitalisierung in Banken
1
Australasian marketing journal
1
Beiträge zum 16. Interuniversitären Doktorandenseminar Wirtschaftsinformatik (IDS 2012)
1
Business & professional ethics journal
1
Business horizons
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Cogent business & management
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
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European Sport management quarterly : ESMQ
1
European journal of marketing
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European journal of operational research : EJOR
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Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
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ECONIS (ZBW)
171
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171
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1
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
2
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
3
Social media for business purposes : objectives pursued and satisfaction in the results
Nunez-Zabaleta, Aitziber
- In:
International journal of e-business research : an …
15
(
2019
)
3
,
pp. 35-50
Persistent link: https://www.econbiz.de/10012109541
Saved in:
4
Researching in-store, at home : using virtual reality within quantitative surveys
Bramley, Ian
;
Goode, Alastair
;
Anderson, Laura
;
Mary, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 344-351
Persistent link: https://www.econbiz.de/10011919239
Saved in:
5
The changing role of the marketing researcher in the age of digital technology : practitioner perspectives on the digitization of marketing research
Cluley, Robert
;
Green, William
;
Owen, Richard
- In:
International journal of market research
62
(
2020
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10012173328
Saved in:
6
Facebook: the future of networking with customers
Poynter, Ray
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 11-12
Persistent link: https://www.econbiz.de/10003714053
Saved in:
7
Neue Wege in der qualitativen Online-Forschung
Kirchmair, Rolf
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
1
,
pp. 55-57
Persistent link: https://www.econbiz.de/10003644549
Saved in:
8
Participation cycles and emergent cultures in an online community
Ewing, Tom
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 575-590
Persistent link: https://www.econbiz.de/10003764927
Saved in:
9
How does Web 2.0 stretch traditional influencing patterns?
Eccleston, Derek
;
Griseri, Luca
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 591-616
Persistent link: https://www.econbiz.de/10003764965
Saved in:
10
Join the research : participant-led open-ended questions
Verhaeghe, Annelies
;
De Ruyck, Tom
;
Schillewaert, Niels
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 655-678
Persistent link: https://www.econbiz.de/10003765000
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