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Social web
Konsumentenverhalten
79,336
Consumer behaviour
78,903
Einzelhandel
17,641
Lieferantenmanagement
17,363
Supplier relationship management
17,316
Energiewirtschaft
16,675
Energiepolitik
15,479
Theorie
15,442
Theory
15,171
Retail trade
14,736
Deutschland
11,379
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11,287
Beziehungsmarketing
11,095
Relationship marketing
11,074
Energy sector
8,839
Germany
8,689
USA
8,617
United States
8,124
Markenführung
7,843
Brand management
7,840
Markenimage
6,686
Brand image
6,657
Energiemarkt
6,582
Lieferkette
6,458
Supply chain
6,456
Online-Handel
6,124
Online retailing
6,107
Kundenzufriedenheit
5,943
Customer satisfaction
5,940
Electronic Commerce
5,294
E-commerce
5,123
Energy market
5,076
Social Web
4,806
Dienstleistungsqualität
4,784
Service quality
4,777
Online-Marketing
4,562
Internet marketing
4,537
Markenartikel
4,427
Brand
4,420
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Hollebeek, Linda D.
13
Rita, Paulo
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Law, Chun Hung Roberts
10
Lorenzo-Romero, Carlota
10
Ranfagni, Silvia
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Schivinski, Bruno
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Rana, Nripendra P.
8
Rather, Raouf Ahmad
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Alarcón-del-Amo, María-del-Carmen
7
Conduit, Jodie
7
Constantinides, Efthymios
7
Kumar, Jitender
7
Kumar, Vikas
7
Martinez, Luis F.
7
Michaelidou, Nina
7
Pittman, Matthew
7
Schweidel, David A.
7
Septianto, Felix
7
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IGI Global
5
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3
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2
National Bureau of Economic Research
2
Technische Universität Braunschweig
2
Universität Mannheim
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1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
IEA
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Energy Agency
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
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Journal of business research : JBR
228
Journal of retailing and consumer services
177
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Technological forecasting & social change : an international journal
62
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
46
International journal of electronic marketing and retailing : IJEMR
42
Psychology & marketing
41
Industrial marketing management : the international journal for industrial and high-tech firms
40
The journal of brand management : an international journal
40
International journal of consumer studies
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Cogent business & management
33
Journal of marketing management : MM
32
Electronic commerce research
31
Information systems research : ISR
31
International journal of electronic commerce : IJEC
31
Journal of marketing
31
International journal of technology marketing : IJTMkt
30
International journal of hospitality management
29
Tourism management : research, policies, practice
29
Asia Pacific journal of marketing and logistics
27
Journal of fashion marketing and management
27
Journal of travel and tourism marketing
27
International journal of business information systems : IJBIS
26
Journal of the Academy of Marketing Science
26
Marketing intelligence & planning
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Young consumers : insight and ideas for responsible marketers
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
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ECONIS (ZBW)
4,804
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1
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
2
Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
Saved in:
3
Blogging effects across supplier, retailer, and customer
Prasad, Shantanu
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012424753
Saved in:
4
Consumer perception of knowledge-sharing in travel-related online social networks
Bilgihan, Anil
;
Barreda, Albert
;
Okumus, Fevzi
;
Nusair, …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 287-296
Persistent link: https://www.econbiz.de/10011418426
Saved in:
5
Test of an integrative model of travel-related social media users' switching intentions
Kim, Taegoo
;
Karatepe, Osman M.
;
Lee, Gyehee
- In:
Service business
13
(
2019
)
2
,
pp. 339-361
Persistent link: https://www.econbiz.de/10012124325
Saved in:
6
Experience, socialization and customer retention : lessons from the dance floor
Giudicati, Gianna
;
Riccaboni, Massimo
;
Romiti, Anna
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010207193
Saved in:
7
The influences of social embeddedness and switching costs on blogger retention intention
Cheng, Hsiu-hua
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10009766328
Saved in:
8
A study of antecedents of switching cost and customer retention in social commerce
Choi, Youngkeun
- In:
International journal of e-business research : an …
16
(
2020
)
4
,
pp. 51-64
Persistent link: https://www.econbiz.de/10012421891
Saved in:
9
Rejoinder: spilling more beans on political consumerism : it’s more of the same tune
Liaukonytė, Jūra
;
Tuchman, Anna
;
Zhu, Xinrong
- In:
Marketing science
42
(
2023
)
1
,
pp. 32-36
Persistent link: https://www.econbiz.de/10014317001
Saved in:
10
Analysis of user characteristics regarding social network services in South Korea using the multivariate probit model
Koo, Yoonmo
;
Lim, Sesil
;
Kim, Kayoung
;
Cho, Youngsang
- In:
Technological forecasting & social change : an …
88
(
2014
),
pp. 232-240
Persistent link: https://www.econbiz.de/10010483225
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