In recent years, billions of dollars are spent, by both online and offline retailers, on website design aimed at increasing consumers’ online engagement. We study the relationship between online engagement and offline sales, utilizing a quasi-experimental setting whereby a leading premium...

Online content and products are presented as product networks, where nodes are product pages linked by hyperlinks. These links are typically algorithmically-induced recommendations based on aggregated data. Recently, websites have begun to offer social networks and user-generated links alongside...