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Internet und Social Software in der Unternehmenskommunikation
Pleil, Thomas; Zerfaß, Ansgar - In: Handbuch Unternehmenskommunikation, (pp. 511-532). 2007
Persistent link: https://www.econbiz.de/10003441369
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Social Media in der Unternehmenskommunikation : Strategien, Kompetenzen, Governance
Zerfaß, Ansgar; Linke, Anne - In: Die Unternehmung : Swiss journal of business research … 66 (2012) 1, pp. 49-63
Persistent link: https://www.econbiz.de/10009528931
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Social media governance : regulatory frameworks for successful online communications
Linke, Anne; Zerfaß, Ansgar - In: Journal of communication management : an international … 17 (2013) 3, pp. 270-286
Persistent link: https://www.econbiz.de/10009788620
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Handbuch Online-PR : strategische Kommunikation in Internet und Social Web
Zerfaß, Ansgar (ed.); Pleil, Thomas (ed.) - 2017 - 2., überarbeitete und erweiterte Auflage
Die Neuauflage des deutschsprachigen Standardwerks zur Online-Kommunikation zeigt Herausforderungen, Konzepte und Instrumente aus Sicht des Kommunikationsmanagement auf. Namhafte Autoren aus Wissenschaft und Praxis geben in 30 Beiträgen einen systematischen Überblick zu Strukturen, Prozessen,...
Persistent link: https://www.econbiz.de/10011839681
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Handbuch Online-PR : strategische Kommunikation in Internet und Social Web
Zerfaß, Ansgar (ed.); Pleil, Thomas (ed.) - 2015 - 2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013442389
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Digitalization in corporate communications : understanding the emergence and consequences of CommTech and digital infrastructure
Brockhaus, Jana; Buhmann, Alexander; Zerfaß, Ansgar - In: Corporate communications : an international journal 28 (2023) 2, pp. 274-292
Persistent link: https://www.econbiz.de/10014288221
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Organisations' conversations in social media : applying dialogue strategies in times of crises
Romenti, Stefania; Murtarelli, Grazia; Valentini, Chiara - In: Corporate communications : an international journal 19 (2014) 1, pp. 10-33
Persistent link: https://www.econbiz.de/10010250535
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How strategic communication shapes value and innovation in society
Ruler, Betteke van (ed.); Smit, Iekje (ed.);  … - 2017 - First edition
Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political...
Persistent link: https://www.econbiz.de/10012064060
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Measuring online dialogic conversations' quality : a scale development
Romenti, Stefania; Valentini, Chiara; Murtarelli, Grazia; … - In: Journal of communication management : an international … 20 (2016) 4, pp. 328-346
Persistent link: https://www.econbiz.de/10011645660
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How strategic communication shapes value and innovation in society
Ruler, Betteke van (ed.); Smit, Iekje (ed.);  … - 2017 - First edition
Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political...
Persistent link: https://www.econbiz.de/10011854531