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Where do you sell your products online? : a seller perspective on online shopping platforms

Lee, Saerom; Ryu, Min Ho; Lee, Sang Yup; Kwak, Dong-Heon - 2018

With the rapid development of information and communication technologies, various online shopping platforms have emerged. To understand the success of platform strategies, it is important to verify the features that are important to attract sellers. To estimate the economic value of free...

Persistent link: https://www.econbiz.de/10012004979

Customer perceptions of value, satisfaction, and loyalty in the social media era : insights from electrical home appliances in an emerging economy

Md Uzir Hossain Uzir; Ishraq Jerin; Abu Bakar bin Abdul … - In: International journal of quality and innovation : IJQI 6 (2022) 2, pp. 190-230

Persistent link: https://www.econbiz.de/10013257353

Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality

Herhausen, Dennis; Emrich, Oliver; Grewal, Dhruv; … - In: Journal of marketing research 57 (2020) 5, pp. 917-936

Persistent link: https://www.econbiz.de/10012271989

Relationships among customer loyalty, customer satisfaction, corporate image and behavioural intention on social media for a corporation

Lv, Haixia; Yu, Guang; Wu, Gang - In: International journal of information technology and … 17 (2018) 3, pp. 170-183

Persistent link: https://www.econbiz.de/10011896613

Value evaluation of customer experience using consumer generated content

Iyanna, Shilpa; Bosangit, Carmela; Mohd-Any, Amrul Asraf - In: International journal of management and marketing … 5 (2012) 2, pp. 89-102

Persistent link: https://www.econbiz.de/10009633256

Conjoint analysis for social media marketing experimentation : choice, utility estimates and preference ranking

Menon, R. G. Vishnu; Valdimar Sigurdsson - In: Managerial and decision economics : MDE ; the … 37 (2016) 4/5, pp. 345-359

Persistent link: https://www.econbiz.de/10011586815

The influence of social media marketing activities on consumer engagement and brand knowledge in the culinary business in Indonesia

Ningrum, Khoirina Kencana; Roostika, Ratna - 2021

Persistent link: https://www.econbiz.de/10012621197

Social shopping relationship management on social e-commerce in Indonesia

Marza Riyandika Nugraha; Ujang Sumarwan; Lilik Noor Yulianti - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 1, pp. 52-65

Persistent link: https://www.econbiz.de/10012106919

Analysis building customer engagement through e-CRM in the era of digital banking in Indonesia

Hendriyani, Chandra; Sam'un Jaja Raharja - In: International journal of economic policy in emerging … 11 (2018) 5, pp. 479-486

Persistent link: https://www.econbiz.de/10011973773

Effect of Social Media Marketing Activity, Relationship Equity, and Customer Loyalty : Studies on Consumers Using Indonesian Beauty Products, Somethinc

Wibowo, Naufal; Hartono, Arif - 2023

.Study Design: This study employs a quantitative approach.Place and Duration of Study: This study was conducted in Indonesia between …

Persistent link: https://www.econbiz.de/10014360952

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