Narrow search
Showing 1 - 7 of 7
Cover Image
Factors affecting attitudes and behavioural intention towards social networking advertising : a case of Facebook users in South Korea
Jung, Jaemin; Shim, Sung Wook; Jin, Hyun Seung; Khang, … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
Cover Image
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia; Kerr, Gayle - In: Journal of advertising research 54 (2014) 4, pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Cover Image
Buy, boycott or blog : exploring online consumer power to share, discuss and distribute controversial advertising messages
Kerr, Gayle; Mortimera, Kathleen; Dickinson, Sonia; … - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 387-405
Persistent link: https://www.econbiz.de/10009535677
Cover Image
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise; Kerr, Gayle; Drennan, Judy; … - In: Journal of marketing communications 27 (2021) 4, pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Cover Image
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Journal of marketing communications 26 (2020) 5, pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Cover Image
Privacy concerns on social networking sites : a longitudinal study
Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1465-1489
Persistent link: https://www.econbiz.de/10011854283
Cover Image
Effects of materialism on Brand-related user-generated content and positive WOM on social media
Nguyen, Han; Martin, Brett; Kerr, Gayle - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 135-141
Persistent link: https://www.econbiz.de/10014252796