//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
When Co-Creation Backfires : T...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Konsumentenverhalten
78,610
Consumer behaviour
78,179
Werbung
13,678
Online-Marketing
12,758
Internet marketing
12,535
Theorie
10,688
Theory
10,480
Advertising
10,266
Beziehungsmarketing
10,165
Relationship marketing
10,150
Social Web
8,527
Markenführung
8,470
Brand management
8,455
Werbewirkung
7,835
Advertising effects
7,611
Markenimage
6,970
Brand image
6,921
USA
6,153
Online-Handel
6,091
Online retailing
6,076
United States
5,830
Deutschland
5,581
Kundenzufriedenheit
5,578
Customer satisfaction
5,577
Electronic Commerce
4,851
Germany
4,814
E-commerce
4,606
Markenartikel
4,601
Brand
4,517
Dienstleistungsqualität
4,484
Service quality
4,481
Einzelhandel
4,282
Retail trade
4,173
Marketingmanagement
4,017
Marketing management
3,966
Kundenintegration
3,850
Customer integration
3,836
Verbraucherverhalten
3,570
Experiment
3,567
more ...
less ...
Online availability
All
Undetermined
4,453
Free
1,476
Type of publication
All
Article
6,736
Book / Working Paper
1,777
Journal
6
Type of publication (narrower categories)
All
Article in journal
5,999
Aufsatz in Zeitschrift
5,999
Aufsatz im Buch
743
Book section
743
Graue Literatur
224
Non-commercial literature
224
Arbeitspapier
153
Working Paper
153
Hochschulschrift
141
Collection of articles of several authors
126
Sammelwerk
126
Aufsatzsammlung
100
Case study
94
Fallstudie
94
Conference paper
74
Konferenzbeitrag
74
Ratgeber
70
Thesis
67
Guidebook
66
Konferenzschrift
34
Lehrbuch
25
Collection of articles written by one author
16
Sammlung
16
Textbook
16
Conference proceedings
11
Handbook
9
Handbuch
9
Amtsdruckschrift
7
Glossar enthalten
7
Glossary included
7
Government document
7
Festschrift
3
Einführung
2
Mikroform
2
Reprint
2
Statistics
2
Statistik
2
Advisory report
1
Elektronischer Datenträger
1
Fallstudiensammlung
1
more ...
less ...
Language
All
English
8,020
German
501
French
3
Polish
3
Spanish
3
Author
All
Dwivedi, Yogesh Kumar
21
Hajli, Nick
21
Loureiro, Sandra Maria Correia
20
Filieri, Raffaele
19
Martínez-López, Francisco J.
18
Füller, Johann
17
Harrigan, Paul
17
Law, Chun Hung Roberts
16
Rita, Paulo
16
Stephen, Andrew T.
15
Bigné Alcañiz, J. Enrique
14
Ozuem, Wilson
14
Schweidel, David A.
14
Hollebeek, Linda D.
13
Seo, Yuri
13
Flavián Blanco, Carlos
12
Hennig-Thurau, Thorsten
12
Karjaluoto, Heikki
12
Kreutzer, Ralf T.
12
Tan, Yong
12
Brem, Alexander
11
Haenlein, Michael
11
Pitt, Leyland F.
11
Qiu, Liangfei
11
Sabatini, Fabio
11
Casaló, Luis V.
10
Chen, Huan
10
Constantinides, Efthymios
10
Gázquez-Abad, Juan Carlos
10
Kumar, Vikas
10
Moe, Wendy W.
10
Ranfagni, Silvia
10
Schivinski, Bruno
10
Thaichon, Park
10
Veloutsou, Cleopatra
10
Vrontis, Demetris
10
Alarcón-del-Amo, María-del-Carmen
9
Bilgihan, Anil
9
Choi, Yung Kyun
9
Cova, Bernard
9
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
34
IGI Global
17
Books on Demand GmbH <Norderstedt>
4
National Bureau of Economic Research
4
Nomos Verlagsgesellschaft
4
American Marketing Association
3
Edward Elgar Publishing
3
MITP Verlags-GmbH & Co. KG
3
Springer Gabler <Firma>
3
Universität Mannheim
3
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Haufe-Lexware GmbH & Co. KG
2
Information Resources Management Association
2
OECD
2
Peter Lang GmbH
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Technische Universität Berlin
2
Technische Universität Braunschweig
2
Universität Bremen
2
Verlag Dr. Kovač
2
Westfälische Wilhelms-Universität Münster
2
Wiley-VCH
2
epubli GmbH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Bundesanzeiger Verlag
1
Center of Market Oriented Product and Production Management
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Deutschland / Bundesministerium für Bildung und Forschung
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Eberhard Karls Universität Tübingen
1
Erich-Schmidt-Verlag <Berlin>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
306
Journal of retailing and consumer services
192
International journal of internet marketing and advertising : IJIMA
131
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
111
Technological forecasting & social change : an international journal
107
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
87
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
74
Journal of promotion management : innovations in planning and applied research
65
The journal of product & brand management
63
Industrial marketing management : the international journal for industrial and high-tech firms
62
Information systems research : ISR
62
Tourism management : research, policies, practice
62
Journal of internet commerce
58
International journal of electronic marketing and retailing : IJEMR
55
Journal of management information systems : JMIS
55
Business horizons
54
International journal of hospitality management
54
Psychology & marketing
53
SpringerLink / Bücher
50
International journal of technology marketing : IJTMkt
49
Journal of electronic commerce research : JECR
49
The journal of brand management : an international journal
48
Cogent business & management
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Electronic commerce research
43
International journal of consumer studies
43
International journal of business information systems : IJBIS
41
Journal of marketing management : MM
41
Journal of travel and tourism marketing
40
Marketing intelligence & planning
39
Springer eBook Collection
39
Journal of advertising research
38
Journal of marketing
38
Journal of strategic marketing
37
Management science : journal of the Institute for Operations Research and the Management Sciences
37
International journal of contemporary hospitality management
36
International journal of electronic commerce : IJEC
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
more ...
less ...
Source
All
ECONIS (ZBW)
8,519
Showing
1
-
10
of
8,519
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
2
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
3
Investigating the nexus between the types of
advertising
messages and customer engagement : do customer involvement and generations matter?
Msallati, Amani
- In:
Journal of innovations in digital marketing
2
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014383254
Saved in:
4
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
5
Why we watch others' responses to online
advertising
- investigating users' motivations for viewing user-generated content in the context of online
advertising
Knoll, Johannes
;
Proksch, Ramona
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 400-412
Persistent link: https://www.econbiz.de/10011743990
Saved in:
6
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
Social and environmental issues in advertising
,
(pp. 149-165)
.
2017
Persistent link: https://www.econbiz.de/10011591401
Saved in:
7
Sponsored consumer-generated
advertising
in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
8
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
9
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
10
How customers respond to social media
advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->